DSC Marketing Mgr

Dakota Connection Casino; Watertown (SD); On-site; USD 70,000 - 90,000; Full time

Job summary

Dakota Sioux Casino in Watertown, SD is seeking a Marketing Manager to lead the marketing department, drive promotional strategies, and manage budgets. You will coordinate with the General Manager and other departments to deliver advertising, events and reinvestment programs that grow revenue and brand exposure.

The role requires strategic vision for the property’s marketing direction, collaboration across divisions, and the ability to manage partnerships with vendors.

Qualifications

• Bachelor's Degree in Marketing, Business Advertising or related field with 4 years' management/administration experience.
• Experience in advertising/direct marketing campaigns and promotions.
• Ability to obtain and maintain the Key Gaming License.

Responsibilities

• Plan, implement, control, evaluate and improve all sales & marketing operations with budget responsibility.
• Consult with primary income departments on short and long-term promotional strategies.
• Supervise preparation of promotional and event activities.
• Coordinate legal and contractual obligations with GM and fiscal department.
• Direct advertising, promotions, special events and reinvestment programs.
• Develop strategies to grow revenue and build brand awareness.
• Monitor expenses, payroll, accruals and variance reporting for assigned areas.
• Lead vendor relations and develop strategic alliances.

Skills

Business communications

Pricing & promotions analysis

Cross-department collaboration

Advertising campaigns

Education

Bachelor's Degree in Marketing

Eight years of related experience (substitution)

Job description

Dakota Sioux Casino
Watertown, SD 57201, USA

Description

DUTIES/RESPONSIBILITIES:

• Plans, implements, controls, evaluates and improves all aspects of the operations of the Sales & Marketing department with full accountability for financial planning and performance, protection and utilization of physical assets and supervision of employees in compliance with Dakota Sioux Casino policy and procedures.
• Consult with primary income departments in the development and promotion of short and long term promotional strategies.
• Supervises and directs preparation of all promotional and event activities.
• Coordinates all legal and contractual obligations with General Manager and fiscal department.
• Under the direction of the General Manager, the Marketing Manager plans, directs and coordinates the marketing department's advertising, promotions, special events and reinvestment programs.
• This position is responsible for strategically developing the vision and direction for the marketing department and property
• Reports to the General Manager
• Assists with the development and implementation of short and long term strategic marketing plans involving advertising, promotions, special events, and reinvestment programs
• Manages the marketing budget and communicates results and forecasts to the General Manager.
• Works to develop marketing plans and strategies to execute business plans and grow revenue
• Leads and participates in management level meetings intended to communicate marketing initiatives for the organization
• Identify and execute upon opportunities as they relate to the position
• Support the development, strategy and execution of VIP and entertainment initiatives.
• Writes promotion and special event rules and ensures implementation occurs as designed
• Develops contracts, ensures the contract approval process is followed and communicates to outside vendors and business partners at the property
• Supports the process vendor selection and other purchasing processes
• Works with outside vendors to ensure delivery and pricing is acceptable with organizational purchasing standards
• Builds strategic alliances with reputable business partners creating greater brand awareness and financial benefit to Dakota Sioux Casino & Hotel
• Monitors DSC activity for expense control including tracking invoices, payroll verification, accruals, , and variance reporting for areas assigned
• Coordinates with various departments and agencies regarding departmental needs, such as ensuring the proper staffing and supplies are ready on time
• Performs duties in accordance with property compliance and regulation standards as established by the SWGC and governed by the policies of the NIGC and STGC
• Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs
• Routinely and periodically checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with organizational and department standards
• Performs additional duties and responsibilities as necessary or assigned
• Work is normally performed in a typical interior/office work environment
• Some work is done outdoors with inclement weather risks possible

POSITION REQUIREMENTS/QUALIFICATIONS:

• High school diploma or G.E.D. equivalent.
• Minimal bending and lifting.
• Strong business communications skills, experience in reviewing and developing sales materials and collateral
• Experience analyzing and making recommendations on pricing and promotions
• Ability to create effective cross-company working relationships and execute on business plans which requires multi-division participation
• Ability to work additional and unusual hours including nights, weekends and holidays
• Ability to draft reports and give oral and written presentations
• Knowledge of the casino entertainment industry
• Experience with advertising and/or direct marketing campaigns
• Experience with marketing promotions and/or special events
• Bachelor's Degree in Marketing, Business Advertising or related field and four (4) years' experience in the management and administration of an adverting/marketing department in a casino, gaming establishment or related advertising/marketing experience
• Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling eight (8) years may substitute for the required education and experience
• Must be able to obtain and maintain the required Key Gaming License
• Will require a post-offer, pre-employment and random drug screening

PHYSICAL REQUIREMENTS:

Sitting, standing or walking for extended periods of time. Potential hazards may include but not limited to: slipping and tripping.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.