Visual Media Specialist

Reasors Food Stores; Hayward (WI); On-site; USD 52,000 - 65,000; Full time

Job summary

Sevenwinds Casino, Lodge & Conference Center in Wisconsin is seeking a marketing content manager who will create, develop, and manage content for digital screens, web and mobile campaigns.

You will lead web, SEO/SEM, email, social media, and display campaigns; design and maintain social media presence; collaborate with vendors; and analyze ROI and KPIs to improve customer experience.

Qualifications

• Bachelor’s degree in communications or technology with 5+ years relevant experience.
• Strong interpersonal and communication skills.
• Excellent writing and organizational abilities.
• Proficient in word processing and spreadsheets.
• Experience with image design tools (Photoshop, Illustrator).
• Portfolio of design projects.
• Knowledge of email marketing, social media, and web optimization.
• Must obtain a gaming license.
• Minimum age 18.

Responsibilities

• Create, develop, and manage content for digital screens, web and mobile campaigns.
• Support marketing strategy and implement digital media campaigns.
• Plan and execute web, SEO/SEM, email, social media, and display campaigns.
• Design and maintain social media presence.
• Collaborate with vendors to apply web/social media tech as part of media outreach.
• Understand and stay current with social media trends and tools.
• Measure and report performance of campaigns (ROI and KPIs).
• Conduct webmaster duties for updates to the casino site.
• Maintain brand consistency across projects.
• Collaborate with data teams to optimize user experience across channels.
• Other duties as assigned.

Skills

Content marketing

Digital marketing

SEO/SEM

Social media

Analytics

Copywriting

Education

Bachelor's degree in communications/technology

Tools

Photoshop

Adobe Illustrator

Microsoft Excel

Email marketing tools

Job description

• Location 13767 W COUNTY ROAD B,Hayward, WI, 54843,United States
• Base Pay $52,268.00 - $65,336.00 / Year
• Job Category Marketing
• Employee Type Exempt - FT
• Manage Others No

Contact information

• Name Patrick M. Martinson
• Phone [phone]
• Email [e-mail]

Description

Basic purpose or function: Creates, develops, and manages content for all digital screen media, web and mobile platforms associated with both internal and external marketing campaigns.

• Support the Marketing Department in research, strategy, and implementation of emerging forms of digital media and online advertising (Twitter, Facebook, YouTube, etc.)
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Work with consultants and vendors to apply the available web and social media technology to specific marketing initiatives as an integrated component of our overall media outreach.
• Understand and stay current with trends, technologies of the social media industry, mobile and web software tools.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Conduct webmaster duties for updates and changes to the Sevenwinds Casino, Lodge & Conference website.
• Maintain brand consistency throughout all Casino projects.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points with the data team.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Other duties as assigned.

Requirements

• Bachelor’s degree in a communications or technology field with a minimum of five (5) years’ experience in a position directly related to computer technology or an equivalent or combination of education, training, and experience.
• Must possess strong interpersonal and communication skills.
• Excellent organizational and writing skills.
• Word-processing and spreadsheet experience
• Working experience with image design tools (e.g., Photoshop and Adobe Illustrator).
• Portfolio of completed design projects.
• Knowledge of the processes of email marketing, social networking websites, interactive multimedia as well as website development and optimization.
• Must be able to obtain a gaming license.
• Minimum of 18 years of age

Summary

Native American preference applies to all candidates for this position.

Sevenwinds Casino, Lodge & Conference Center