Director of Marketing

North Star Mohican Casino Resort; Bowler (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

North Star Mohican Casino Resort in Wisconsin seeks a Director of Marketing to lead branding, advertising and player development initiatives. Exempt/full-time position negotiable, located in the Gaming Division, reporting to the Casino GM.

The role requires a Marketing leader with a bachelor's degree, 5+ years in gaming marketing and 3+ years in management, strong analytical skills, and the ability to obtain a Mohican Nation Gaming License. Weekend/evening work will be required.

Qualifications

• Bachelor's degree in marketing or related field.
• Five years of operational experience in gaming marketing preferred.
• Three years of management or director-level marketing experience.
• Experience as Director of Casino Marketing preferred in large casinos (800+ machines).
• Strong organizational, multitasking, and pressure-management abilities.
• Ability to obtain and maintain Mohican Nation Gaming License.

Responsibilities

• Maximize ROI of marketing funds with Finance department.Work with Executive Management Team to execute initiatives.
• Develop marketing plans and annual budget forecasts.
• Set marketing goals aligned with business objectives.
• Oversee Branding, Advertising, Promotions, Player Development, and Graphics/Media teams.
• Address audit findings and ensure regulatory compliance.
• Prepare monthly Marketing Division reports and market research analyses.
• Collaborate with revenue-generating departments and staff performance reviews.

Skills

Leadership

Strategic planning

Analytical thinking

Decision making

Time management

Regulatory compliance

Education

Bachelor’s degree in Marketing/Business Administration

Job description

Position: Director of Marketing Salary: Exempt/Full-time – Negotiable Location: Gaming Division Reports to: Casino GM

**1st posting for Stockbridge-Munsee Enrolled Tribal Members 09/25/2026 - 09/30/2026**

Applicants must include a resume with their employment application, clearly stating how they meet the position qualifications.

Responsibilities :

• Work with the Casino Director of Finance to maximize the return on marketing-budgeted funds.
• Work as a part of the Executive Management Team to create and execute organizational initiatives.
• Develop marketing plans.
• Establish marketing goals and strategies aligned with overall business objectives.
• Oversee Branding, Advertising, Promotions, Player Development, and Graphics/Media departments including, but not limited to Bus Program, Star Club, Entertainment, Database.
• Address and rectify audit findings related to the Marketing Department.
• Develop annual marketing strategic plan and budget forecast.
• Evaluate promotions and special events promptly.
• Conduct market research to segment customer base effectively.
• Prepare monthly marketing reports for the Gaming Division.
• Ensure compliance with regulatory boards and industry standards.
• Develop performance measures for Marketing Department staff.
• Foster positive public and employee relations.
• Collaborate with revenue-generating departments.
• Evaluate outcomes and adjust Marketing Plan accordingly.
• Conduct employee evaluations and set team expectations.
• Attending required training and meetings.
• Adhere to all workplace policies, procedures, and regulations.
• Maintain professional appearance and reliability.

Qualifications & Education :

• Bachelor’s degree in marketing, Business Administration, Hospitality & Tourism, or related field required.
• Five (5) years of operational experience in gaming preferred, demonstrating extensive knowledge in Branding, Advertising, Promotions, Player Development, and Graphic Content Management.
• Three (3) years of management experience is required, or directorial marketing level experience is preferred, including development of standard operating procedures, budget monitoring, and staff supervision.
• Experience as a Director of Casino Marketing preferred, preferably in a casino with at least 800 gaming machines.
• Ability to organize, prioritize, and implement duties efficiently, multitask, and handle pressure professionally.
• Strong analytical and decision-making skills in managing the Marketing Department.
• Compliance with federal, state, and tribal regulatory guidelines.
• Valid Wisconsin driver’s license and reliable transportation required.
• Ability to obtain and maintain a Mohican Nation Gaming License.
• Successful completion of Criminal Investigation Background Check (CIB) and pre-employment drug screening
• Availability to work weekends, nights, and holidays.

Work Conditions :

• Frequent standing, walking, talking, and hearing required.
• Frequent use of hands for handling, feeling, reaching, and grasping.
• Occasional stooping, kneeling, and/or crouching may be necessary.
• Must be able to frequently lift and/or move up to thirty (30) pounds.
• Specific vision abilities required include close vision, distance vision, peripheral vision, color vision, and depth perception.
• Excellent personal hygiene is required due to working near others.
• The work environment is non-smoking, with a high noise level, and dust-free.

In accordance with the Gaming Ordinance, all non-gaming employees whose annual income reaches $50,000 or more will be required to obtain and maintain a valid gaming license.

Disclaimer : The Stockbridge-Munsee Community operates as an equal opportunity employer, with Indian preference given in accordance with the Tribal Employment Preference Ordinance.

Qualifications

Education

Required

Bachelors or better in Business Administration.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.