Senior Digital Strategy Lead - Remote Freelance

Go Fractional; New York (NY); Remote; USD 129,000 - 221,000; Full time

Job summary

BaseNYC is seeking a Freelance Digital Strategist in New York to define what a website needs to accomplish before design begins. You will move between research and synthesis, business objectives and user needs, brand thinking and practical website requirements, bringing structure to complex problems for UX and design teams.

We’re looking for senior, client-facing strategists who can facilitate conversations with stakeholders, translate research into clear direction, and connect brand ambition

Qualifications

• Significant experience leading digital strategy for complex, design-led website projects.
• Experience in an agency, consultancy, or similarly collaborative environment.
• Strong writing, thinking, facilitation, and presentation skills.
• Ability to structure ambiguous problems and translate research into clear strategic direction.
• Experience developing content strategy, audience thinking, digital ecosystem audits, and strategic recommendations.

Responsibilities

• Plan and lead client kick-offs, working sessions, and stakeholder interviews.
• Understand business objectives, organizational priorities, audience needs, and measures of success.
• Audit existing websites and digital ecosystems to identify strengths, friction points, gaps, and opportunities.
• Conduct competitive, peer, and broader digital landscape research to identify relevant patterns, expectations, and opportunities for differentiation.
• Review available analytics, audience research, brand strategy, and other inputs, and incorporate them into the strategic process.
• Synthesize research into clear insights, opportunities, principles, and recommendations.
• Define the strategic role of the website within the broader brand and customer experience.
• Develop content strategy and content frameworks that establish what the website needs to communicate, how content should be prioritized, and how it can support both audience and business objectives.
• Create and present clear, compelling strategy presentations that build alignment with clients and provide direction for subsequent UX and design work.
• Integrate closely with Base’s strategy, design, UX, technology, and project management teams, remaining involved enough through subsequent phases to help ensure the strategic intent carries forward.

Skills

Digital strategy

Client-facing

Facilitation

Strategic thinking

Job description

BaseNYC is seeking a Freelance Digital Strategist in New York to define what a website needs to accomplish before design begins. You will move between research and synthesis, business objectives and user needs, brand thinking and practical website requirements, bringing structure to complex problems for UX and design teams.

We’re looking for senior, client-facing strategists who can facilitate conversations with stakeholders, translate research into clear direction, and connect brand ambition