Senior Digital Strategist (CRO)

Power Digital Marketing, Inc.; United States; Remote; USD 60,000 - 120,000; Full time

Job summary

Join a dynamic growth marketing firm at the forefront of innovation, where you'll play a pivotal role in driving revenue through Conversion Rate Optimization. This exciting position offers the autonomy to cultivate strategic relationships and leverage cutting-edge technology to enhance business processes. As a Senior Strategist, you'll be empowered to exceed sales quotas while collaborating with a talented team that values diversity and creativity. With a fully flexible work environment and numerous opportunities for growth, this role is perfect for those eager to make a significant impact in the digital marketing landscape.

Benefits

Base salary + commission opportunities

Robust Medical, Dental, Vision insurance

401(k) plan with employer matching

Unlimited Time Off

Paid Volunteer Time Off (VTO)

Fully flexible work environment

Employee Assistance Program (EAP)

12 national holidays + 2 mental health days

Ongoing employee development programs

Quarterly awards and recognition

Qualifications

• 5+ years experience in CRO/analytics/marketing in a marketing agency.
• Strong focus on analytics and data with a growth mindset.

Responsibilities

• Drive new business sales with a personal quota in CRO.
• Utilize AI technologies to optimize business processes.

Skills

Digital Marketing Analytics

Sales Acumen

Conversion Rate Optimization (CRO)

Data Analysis

Communication Skills

Tools

Power Digital's Nova

Job description

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

At Power Digital, the Senior Strategist, Conversion Rate Optimization role is responsible for independently driving new business sales with a personal quota, as well as owning, developing, testing and iterating the new business offering for CRO specifically. You will exhibit strong digital marketing analytics expertise, as well as superior sales and business acumen, with proven experience selling services related to conversion rate optimization and growth marketing.

You will have the ability to cultivate strategic brand-level connections, and forge relationships with key decision-makers - showing resilience and determination along the way. This role requires an individual that appreciates autonomy, has heightened critical thinking abilities, and knows the inside workings of the media measurement landscape. While this individual contributor role is focused on increasing the volume of revenue and billings for the CRO offering, you must show a deep knowledge of the digital marketing industry, and have the ability to articulate how our broader services can address client challenges and business objectives.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Become an expert in the unique value proposition of Power Digital / CRO offering through deep partnerships with CRO, Strategy, and Sales teams
• Utilize data and technology tools to identify, pursue, engage, and connect with prospective buyers (advertisers) within our ideal client profiles
• Drive prospective client meetings with a particular focus on providing expertise for our CRO offering
• Focus on increasing revenue and adoption of our CRO offering while also acting as a connective tissue between Power teams and our advertisers
• Reach and strive to exceed sales quotas while contributing to our team goals
• Travel to client meetings and collaborate with colleagues, as required
• Drive new revenue opportunities through events, networking, cold-calling, and thought leadership opportunities

Role Requirements:

• Intense focus on analytics and data within the marketing function, with a growth mindset and curiosity to learn and challenge yourself
• 5+ years of experience in CRO / analytics / marketing within a marketing agency or similar environment
• Excellent communication and collaboration skills

Key Performance Indicators (KPIs)

• $15,000 Monthly GP Sales Quota (2+ deals / mos)
• Run 10+ Discovery Calls/Set 10+ Discovery Calls per month (as needed to maintain sales quota)
• Run 5+ Appraisals/Audits with internal team per month (as needed to maintain quota)
• Win 2+ proposals per month (as needed to maintain sales quota)
• Maintain a new business / new client AOV of $7k/mo

Most Important Things (MITs)

• An ability and proven track record of SELLING: Being a hunter, building a book, negotiating and winning deals - and doing it with a strong sense of urgency and resilience
• Performance measurement and ROI: Implement the right actions, behaviors, and individual KPIs and metrics to measure effectiveness and generate revenue

Benefits:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.