Senior Digital SEO, Website & Analytics Lead

FreeRecruit; Parktown (NC); Presencial; USD 33.000 - 55.000; Jornada completa

Descripción de la vacante

FreeRecruit is seeking a Digital SEO, Website & Analytics Manager to drive organic visibility, traffic and consumer engagement from Parktown, Johannesburg. You will lead data-led SEO and AI-enabled strategies, optimise CMS sites, and deliver measurable digital performance improvements.

You will partner with Brand Managers and Marketing leadership to translate insights into actionable optimisations, dashboards and reports, ensuring a strong digital consumer experience across consumer brands.

Formación

• 5+ years' experience in SEO, website management or digital analytics.
• Experience with GA4, GTM, Search Console and Looker Studio.
• Experience with WordPress or equivalent CMS.
• Experience in Consumer Health, Healthcare or FMCG.

Responsabilidades

• Develop and implement SEO strategies to improve organic visibility and traffic.
• Conduct keyword research and competitor analysis for growth opportunities.
• Optimize website structure, metadata and technical SEO performance.
• Implement AI search optimisation strategies to improve visibility.
• Develop and maintain the digital ecosystem strategy across brands.
• Manage brand websites and landing pages for performance and mobile readiness.
• Coordinate website projects with internal teams and external agencies.
• Create digital dashboards and reporting to monitor performance.
• Analyze data and provide actionable insights to leadership.
• Improve conversion rates and user journeys through optimisation.

Conocimientos

SEO expertise

AI Search Optimisation

GEO (Generative Engine Optimisation)

CRO

UX

Dashboards & data interpretation

Digital strategy

Collaboration

Problem solving

Data-driven decision making

Educación

Bachelor's degree in Marketing

Google Analytics certification

SEO or Digital Marketing certifications

Herramientas

Google Analytics 4

Google Tag Manager

Google Search Console

Looker Studio

WordPress

Descripción del empleo

FreeRecruit is seeking a Digital SEO, Website & Analytics Manager to drive organic visibility, traffic and consumer engagement from Parktown, Johannesburg. You will lead data-led SEO and AI-enabled strategies, optimise CMS sites, and deliver measurable digital performance improvements.

You will partner with Brand Managers and Marketing leadership to translate insights into actionable optimisations, dashboards and reports, ensuring a strong digital consumer experience across consumer brands.