Senior SEO & Analytics Specialist

Placements24; Roanoke (VA); Ibrido; USD 36.000 - 54.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Diverse client portfolio

Industry-leading tools

Professional development

Collaborative environment

Hybrid work possible

Descrizione del lavoro

Placements24 is seeking a Senior SEO & Analytics Specialist to advance organic growth for clients in East London, Eastern Cape, ZA. You will analyze user behavior, optimize content and technical SEO, and deliver data-driven recommendations across diverse digital channels.

The role requires 5+ years in SEO and analytics, proficiency with top tools, and the ability to communicate complex insights to non-technical stakeholders. Hybrid work opportunities may be available.

Competenze

• Bachelor's degree in Marketing, Statistics, Computer Science, or related quantitative field.
• Minimum of 5 years of experience in SEO and digital analytics.
• Proven track record of improving search rankings and driving organic traffic.
• Expert proficiency with SEO tools such as SEMrush, Ahrefs, Moz, GA, and GSC.
• Strong understanding of technical SEO, site speed, mobile optimization, and schema.

Mansioni

• Develop and execute comprehensive SEO strategies across on-page, off-page, and technical SEO.
• Conduct in-depth keyword research, competitive analysis, and market trend analysis.
• Monitor and analyze website traffic and user behavior using analytics tools.
• Identify opportunities for SEO improvements and implement strategies to boost rankings.
• Develop and present detailed performance reports with actionable recommendations.
• Collaborate with content creators, developers, and marketing teams to embed SEO best practices.
• Manage and optimize link-building campaigns.
• Stay up-to-date with latest SEO trends and algorithm updates.
• Perform technical SEO audits and recommend improvements for site performance.
• Guide clients on website architecture and content strategy for SEO benefits.

Conoscenze

SEO & analytics

Keyword research

Data analysis

Communication

AB testing

Formazione

Bachelor's degree in Marketing, Statistics, CS, or related field

Strumenti

SEMrush

Ahrefs

Moz

Google Analytics

Google Search Console

Descrizione del lavoro

About the Role

Our client, a leading digital transformation consultancy, is seeking an analytical and results-driven Senior SEO & Analytics Specialist to enhance their capabilities in East London, Eastern Cape, ZA . This role is crucial for driving organic growth and providing deep insights into user behavior and campaign performance across various digital channels. The ideal candidate will possess an exceptional understanding of search engine algorithms, technical SEO, content optimization, and advanced analytics tools. You will be responsible for developing and implementing strategies that improve search engine rankings, increase website traffic, and deliver actionable data-driven recommendations to clients. This is an exciting opportunity to leverage your expertise in a challenging and rewarding environment, contributing significantly to client success and the agency's growth in the competitive Eastern Cape market.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO.
• Conduct in-depth keyword research, competitive analysis, and market trend analysis.
• Monitor and analyze website traffic and user behavior using tools like Google Analytics, Google Search Console, and other analytics platforms.
• Identify opportunities for SEO improvements and implement strategies to increase organic search rankings and visibility.
• Develop and present detailed performance reports, providing insights and actionable recommendations to clients.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
• Manage and optimize link-building campaigns.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Perform technical SEO audits and recommend solutions for website performance issues.
• Guide clients on website architecture and content strategy for SEO benefits.

Requirements

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related quantitative field.
• Minimum of 5 years of experience in SEO and digital analytics.
• Proven track record of improving search engine rankings and driving organic traffic growth for websites.
• Expert proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Strong understanding of technical SEO concepts, including site speed, mobile optimization, and schema markup.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with website CMS platforms (e.g., WordPress, Drupal).
• Detail-oriented with a passion for data and continuous improvement.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work with a diverse portfolio of clients and projects.
• Access to industry-leading tools and technologies.
• Professional development and training opportunities.
• A collaborative and dynamic work environment.
• Potential for hybrid working arrangements.