Senior Digital Product Manager, Testing & Insights

Reesmarx; Fort Lauderdale (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Reesmarx is seeking a senior Digital Product Manager, Testing & Insights to own analytics, experimentation, and customer insights for our Fort Lauderdale-based e-commerce ecosystem. You will diagnose performance changes and translate findings into prioritized actions for digital leadership.

As analytics lead for the digital organization, you will define KPIs, oversee A/B testing, analyze funnels, and partner across Product, UX, Engineering, Marketing, Merchandising, Analytics, and Tech to

Qualifications

• 4+ years of digital analytics experience.
• Experience analyzing retail/e-commerce performance.
• Experience developing testing programs with hypotheses, prioritization, and results communication.
• Hands-on with web analytics platforms (GA4, Adobe Analytics).
• Ability to translate analysis into recommendations for executives.

Responsibilities

• Analyze performance across digital demand, traffic, conversion, AOV, funnel efficiency, retention, categories, promotions, and channels.
• Lead deep-dive analyses to identify drivers of changes in customer behavior, orders, revenue, and channel performance.
• Convert findings into concise explanations, prioritized recommendations, and executive-ready reporting for weekly reviews.
• Define KPIs, measurement baselines, data requirements, and reporting frameworks across web and mobile experiences.
• Develop hypotheses, success measures, and prioritization criteria for A/B and multivariate testing, then analyze results and recommend changes.
• Evaluate customer journeys and funnel friction through behavioral data, segmentation, heatmaps, session recordings, surveys, and usability research.
• Partner with Product, UX, Engineering, Marketing, Merchandising, Analytics, and Technology teams to validate findings and implement measurable improvements.

Skills

Digital analytics

E-commerce analytics

Conversion optimization

Experimentation

Customer insights

A/B testing

Education

Bachelor's degree in analytics, statistics, business, marketing, information systems, or related field

Tools

Google Analytics 4

Adobe Analytics

Job description

Reesmarx is seeking a senior Digital Product Manager, Testing & Insights to own analytics, experimentation, and customer insights for our Fort Lauderdale-based e-commerce ecosystem. You will diagnose performance changes and translate findings into prioritized actions for digital leadership.

As analytics lead for the digital organization, you will define KPIs, oversee A/B testing, analyze funnels, and partner across Product, UX, Engineering, Marketing, Merchandising, Analytics, and Tech to