Senior Digital Merchandiser — Ecommerce Growth

JCPenney; Dallas (TX); On-site; USD 57,000 - 59,000; Full time

Job summary

JCPenney is seeking a Digital Merchandise Senior Specialist to drive ecommerce sales, profits and conversion while enhancing the customer experience. You will deliver insights and collaborate with merchants and marketing to shape .com merchandise strategies and grow online assortment.

Responsibilities include optimizing product pages, navigation, and content, plus leveraging analytics to enhance traffic, add-to-cart rates, and overall conversion across digital channels.

Qualifications

• Bachelor’s Degree in related field.
• 3-5 years’ experience in Ecommerce or Retail, with a minimum 1-3 years in site merchandising preferred
• Excellent analytical, critical thinking and problem-solving skills
• Proficient in web-based analytics tool
• Dynamic, self-starter with excellent communication skills

Responsibilities

• Provide customer and business insights to develop and implement .com merchandise strategies to drive sales in partnership with merchant and marketing teams.
• Partner with merchants, vendors, and offshore teams to improve product page quality through specific enhancements of images, copy, knowledge assistants, and reviews.
• Research industry trends and provide competitive analysis to identify white space and opportunities online. Identify assortment opportunities and drive expanded assortment growth on jcp.com.
• Optimize navigation, customer journey, and merchandise onsite to improve conversion.
• Leverage customer analytics tools to improve customer experience and key metrics (i.e. traffic, conversion, add to bag & bag abandonment) by engaging in daily, weekly, monthly, and quarterly recaps.
• Execute high volume of category and company‑wide events across customer journey with high attention to detail and excellence.
• Curate and maintain links for all content including Emails, Homepage, and onsite creative content.

Skills

Analytical thinking

Critical thinking

Problem solving

Web analytics

Education

Bachelor's degree in related field

Job description

JCPenney is seeking a Digital Merchandise Senior Specialist to drive ecommerce sales, profits and conversion while enhancing the customer experience. You will deliver insights and collaborate with merchants and marketing to shape .com merchandise strategies and grow online assortment.

Responsibilities include optimizing product pages, navigation, and content, plus leveraging analytics to enhance traffic, add-to-cart rates, and overall conversion across digital channels.