Senior Digital Media Strategist — Data-Driven Growth

SkyWater Search

Minneapolis (MN)

On-site

USD 90,000 - 140,000

Full time

10 days ago

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Job summary

SkyWater Search Partners is seeking a Senior Digital Media Strategist in Minneapolis, MN. You will lead hands-on digital media campaigns across search, social, video, display, and programmatic, translating complex data into actionable guidance for clients.

Ideal candidates bring 5+ years in agency settings, deep knowledge of Google Ads (Performance Max) and Meta Ads Manager, GA4, GTM, and cross-platform familiarity with LinkedIn, TikTok, Reddit, Pinterest, and DSPs.

Qualifications

5+ years of hands-on digital media experience in an agency.
Strong problem-solving and campaign diagnostic skills.
Deep understanding of why media strategies work beyond platforms.
Expert-level proficiency in Google Ads and Meta Ads Manager.
Fluency with GA4, Google Tag Manager, and business manager accounts.
Familiar with LinkedIn, TikTok, Reddit, Pinterest, programmatic DSPs, and ad servers.
Strong analytical skills and advanced Excel experience (pivot tables).
Insatiable curiosity and willingness to test and optimize.

Responsibilities

Bring campaigns to life: Build, launch, manage, and QA across search, social, video, display, and programmatic.
Make smart strategic decisions: targeting, bidding, budget allocation, and campaign structures.
Keep the big picture in focus: balance budget, reach, frequency, pacing, and diminishing returns.
Get measurement right: implement and audit conversions, GA4 events, GTM logic, and UTM taxonomies.
Follow the data: analyze performance and derive insights.
Test, learn, repeat: design experiments and apply insights to improve performance.
Stay ahead: identify issues and opportunities without a fixed playbook.
Translate data into clear recommendations for internal teams and clients.