Paid Media Strategist: Cross-Channel Growth & Analytics

Spinutech; Des Moines (IA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Spinutech is seeking a data-driven Paid Media Strategist to develop, execute, and optimize cross-channel campaigns across Google Ads and Meta. The role blends hands-on platform work with strategic thinking to align channels with client goals and budgets.

The ideal candidate thrives in an agency setting, has 3–5 years of paid search and paid social experience, and is proficient in GA4, GTM, and attribution. Hybrid role in Des Moines, IA for US residents authorized to work in the U.S.

Qualifications

• 3-5 years of hands-on experience in paid search and paid social in an agency setting.
• Strong proficiency with Google Ads and Meta Ads Manager, including campaign structures, bidding, optimization, and audience targeting.
• Ability to integrate paid search and paid social into full-funnel strategies to inform budgets.
• Proven track record of managing multiple client accounts with attention to detail.
• Solid analytical skills with experience turning data into actionable recommendations.
• Familiarity with GA4, GTM, conversion tracking, and attribution.

Responsibilities

• Develop and execute integrated Paid Search and Paid Social strategies across Google Ads and Meta.
• Manage budgets, pacing, bidding, keyword research, and audience development.
• Monitor performance against KPIs and provide actionable recommendations.
• Design and implement testing strategies for audiences, creative, messaging, and landing pages.
• Collaborate with clients and internal teams to present results and drive forecasting and growth opportunities.
• Maintain campaign organization, documentation, and QA while staying current on industry trends and tools.

Skills

PPC management

Facebook Ads

Google Ads

Cross-channel

Data analysis

Tools

GA4

Google Tag Manager

Job description

Spinutech is seeking a data-driven Paid Media Strategist to develop, execute, and optimize cross-channel campaigns across Google Ads and Meta. The role blends hands-on platform work with strategic thinking to align channels with client goals and budgets.

The ideal candidate thrives in an agency setting, has 3–5 years of paid search and paid social experience, and is proficient in GA4, GTM, and attribution. Hybrid role in Des Moines, IA for US residents authorized to work in the U.S.