Senior Digital Media Strategist

Solve; Minneapolis (MN); On-site; USD 90,000 - 140,000; Full time

Job summary

Solve is seeking a Digital Connection Strategist to build, manage and optimize digital media campaigns for clients. You will be hands-on with today’s ad platforms and measurement tools, diagnose performance shifts, and articulate actionable steps to colleagues and clients.

Responsibilities include launching multi-channel campaigns, setting smart budgets, auditing conversions, and reporting results clearly. You will work with account teams to drive measurable outcomes and continually test

Qualifications

• Must have hands-on digital media analysis skills.
• Able to explain the why behind targeting and campaign-structure choices.
• Strong proficiency with GA4, GTM, and ad-platform business managers.
• Excellent Excel-driven analytics and pivot-table skills.
• Clear, concise writing and client-facing communication.

Responsibilities

• Build, launch, QA campaigns across search, social, video, display and programmatic.
• Turn strategy into precise targeting, bidding and budget settings.
• Structure campaigns for budget, reach, frequency, pacing and diminishing returns.
• Implement and audit GA4 events, GTM logic and UTM taxonomy.
• Identify drivers of performance and test hypotheses for improvement.
• Flag issues and balance optimization across metrics to protect overall goals.
• Explain results and recommendations to account teams and clients.

Job description

The Digital Connection Strategist builds, manages and optimizes digital media campaigns on behalf of Solve's clients. They must be a hands-on expert in today's ad platforms and measurement tools who can independently diagnose why performance is up or down and recommend what to do about it. Increasingly, they'll explain those recommendations to colleagues and clients.

Specific duties will include

• Building, launching and QA'ing campaigns across search, social, video, display and programmatic
• Turning strategic direction into sound, defensible targeting, bidding and budget settings
• Structuring campaigns to balance budget, reach, frequency, pacing and diminishing returns
• Implementing and auditing conversion goals, GA4 events, Google Tag Manager logic and UTM taxonomy
• Separating good performance from bad and isolating the factors driving each
• Developing and testing hypotheses, then implementing recommendations that improve performance over time
• Proactively spotting problems and flagging when improving one metric could hurt the bigger picture
• Explaining results and recommendations in plain English to account teams and, increasingly, clients

Qualifications

• 5+ years of hands-on digital media experience, preferably in an agency environment
• Demonstrated ability to pinpoint why campaigns over- or underperform, without being told where to look
• Can explain the why behind every targeting and campaign-structure choice, not just the how
• Expert-level proficiency in Google Ads (including Performance Max) and Meta Ads Manager
• Fluent in GA4, Google Tag Manager and ad-platform business manager accounts
• Familiarity with LinkedIn, TikTok, Reddit, Pinterest, programmatic DSPs and ad servers
• Strong command of advanced Excel-driven analysis (no fear of pivot tables)
• Insatiably curious and capable of designing and running media experiments and tests
• Can distill complexity into simple, powerful observations and recommendations
• Clear, concise writing and presentation skills; client-facing experience a plus
• Not intimidated by ambiguity or problems without established best-practice solutions