Senior Digital Media Director - Luxury Brand Strategy

Publicis Groupe; Atlanta (TX); Hybrid; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe’s Associate Media Director - Digital leads senior digital strategy for the Lexus Dealer Association, bridging high-level objectives with tactical plans. You will mentor supervisors and planners, manage budgets across markets, and present to clients and executives with data-driven narratives.

You will evaluate ad-tech, craft innovative POVs, and work with Integrated AMDs to weave digital into holistic campaigns. Travel to client meetings and regional presentations is required.

Qualifications

• Bachelor’s degree required with strong agency/media background.
• 6.5+ years agency or media experience; 1.5–2 years supervising teams.
• Expertise with Excel, Word, PowerPoint and media platforms/tools.
• Experience presenting to clients and internal stakeholders.
• Strong media knowledge and clear communication skills.
• Proven leadership: mentoring junior team members and coordinating timelines.
• Excellent time management and high attention to detail.

Responsibilities

• Lead development, execution, and quality control of digital media plans across markets.
• Supervise and mentor a team of digital supervisors and planners.
• Serve as senior digital escalation point for internal teams and partners.
• Oversee financial health: forecasting, pacing, reconciliation for markets.
• Evaluate emerging media and ad-tech, develop POVs for teams and clients.
• Partner with Integrated AMDs to weave digital into cross-channel plans.
• Lead client and internal presentations, translate data into strategy.
• Drive process improvements for campaign execution, ops, reporting.
• Collaborate with Media Director on vendor relationships and negotiations.
• Ensure accurate financial accountability and ongoing plan maintenance.
• Inspire CORE behavior across the digital team.
• Travel as needed to support client meetings and regional initiatives.

Skills

Leadership

Communication

Presentation skills

Time management

Attention to detail

Excel

PowerPoint

Word

MediaOcean

Mediatools/Guideline

Prisma

CMR

IMS

MRI/Simmons

Education

Bachelor’s degree

Tools

MediaOcean

Mediatools/Guideline

Prisma

CMR

IMS

MRI/Simmons

Excel

Word

PowerPoint

Job description

Publicis Groupe’s Associate Media Director - Digital leads senior digital strategy for the Lexus Dealer Association, bridging high-level objectives with tactical plans. You will mentor supervisors and planners, manage budgets across markets, and present to clients and executives with data-driven narratives.

You will evaluate ad-tech, craft innovative POVs, and work with Integrated AMDs to weave digital into holistic campaigns. Travel to client meetings and regional presentations is required.