Digital Marketing Strategist: Revenue & Conversion Lead

PR Girl Manifesto

Atlanta (GA)

On-site

USD 95,000 - 130,000

Full time

11 days ago

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Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life insurance

Disability insurance

401k plan

Job summary

Truist is seeking a Digital Marketing Senior Consultant to lead strategy for Truist.com, driving revenue and engagement across digital channels. You will collaborate with Marketing, UX, SEO, and technology teams to optimize content, experiences, and conversions for Small Business deposits and digital banking campaigns.

You will quantify results with analytics, develop roadmaps, mentor teammates, and stay ahead of industry trends to maintain a competitive edge.

Qualifications

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Five years of related experience or an equivalent combination of education and experience
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
Experience managing projects or project work streams and works as an Individual Contributor
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Ability to provide direction, and mentor less experienced teammates
Proficient in Excel and PowerPoint

Responsibilities

Research, develop and execute strategies for Truist digital channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist’s Small Business and Wholesale site sections and product lines.
Partner with marketing partners, channel leads, and platform product owners to develop product specific roadmaps which assist in achieving revenue goals through digital marketing strategies.
Demonstrate a solid understanding of the business owner behavior model and user journeys, and how both are applied to banking products and services.
Increase Truist product awareness, consideration, and acquisition by aligning business needs with Truist offerings.
Leverage web analytics, site performance data, voice-of-client and user experience research to develop and refine digital marketing strategies, drive qualified traffic, improve conversion rates, and enhance client experiences across digital devices.
Maintain appropriate reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.