[REMOTE] Senior Retention Marketing Strategist

Wknddigital; Sacramento (CA); Remote; USD 70,000 - 110,000; Full time

Job summary

Join a high-performance startup as a Senior Retention Marketing Strategist, where your expertise in AI-driven strategies will shape the future of retention marketing. In this remote role, you'll design and optimize lifecycle marketing programs, leveraging data insights to enhance customer engagement and maximize ROI. Be part of an innovative team that values speed, accountability, and excellence, while enjoying a flexible work environment and competitive compensation. If you're ready to redefine retention marketing and drive impactful results, this opportunity is for you!

Benefits

Generous Stock Options

Performance-Based Bonuses

Access to Cutting-Edge Tools

Health Insurance Benefits

Flexible Work Environment

Qualifications

• 5+ years of retention marketing experience with hands-on automation skills.
• Strong analytical skills to drive data-informed decision making.

Responsibilities

• Develop and refine lifecycle marketing strategies for customer retention.
• Oversee email and SMS campaign execution, ensuring best practices.

Skills

Retention Marketing

Automation Expertise

Data Analysis

Campaign Optimization

Cross-Functional Collaboration

Communication Skills

Problem Solving

Tools

Email Marketing Tools

Analytics Dashboards

Job description

[REMOTE] Senior Retention Marketing Strategist

Join to apply for the [REMOTE] Senior Retention Marketing Strategist role at WKND Digital.

Join a High-Performance Startup Focused on Building the Future of AI-Driven Retention Marketing

At HOARD, we’re not just another agency—we’re building toward a tech-driven future where AI-powered SaaS solutions redefine retention marketing. While we currently operate as a leading retention marketing agency, our long-term vision is to develop scalable software solutions that help eCommerce brands maximize customer lifetime value and loyalty.

We don’t follow trends—we create them. Our approach is rooted in speed, innovation, and execution at the highest level, setting new standards for retention marketing in a rapidly evolving landscape.

Relentless Pursuit of Excellence

At HOARD, excellence isn’t optional—it’s our standard. We operate with a performance-first culture where outcomes take precedence over effort. Whether it takes three hours or three hundred, the expectation remains the same: deliver world-class results that drive meaningful impact and move the needle. Every team member is empowered to think critically, act decisively, and solve complex problems at scale.

Innovation at Speed

We are committed to outpacing the pace of innovation in our industry. HOARD’s work culture is built on principles of accountability, speed, and continuous improvement. We don’t just meet expectations—we redefine them.

Customer-Centric Mission

Our clients’ success drives everything we do. We are obsessed with creating exceptional experiences that help global DTC brands retain their customers, increase engagement, and maximize profitability.

Role Overview

As the Senior Retention Marketing Strategist, you will be a key driver of HOARD’s client-focused retention strategies, leveraging AI-driven insights to deliver measurable outcomes. You will design and optimize lifecycle marketing programs—covering email, SMS, and emerging channels—to bolster customer lifetime value, increase repeat purchases, and maximize client ROI.

Key Responsibilities

• Retention Strategy & Lifecycle Management
  • Develop and refine lifecycle marketing strategies, including welcome flows, win-back campaigns, post-purchase journeys, and loyalty programs.
  • Integrate AI-driven personalization and segmentation to improve engagement metrics and overall ROI.
• Campaign Execution & Optimization
  • Oversee the end-to-end execution of email and SMS campaigns—ensuring accuracy, timeliness, and adherence to best practices.
  • Conduct A/B testing, analyze results, and refine strategies to drive continuous performance improvements.
• Data-Driven Insights & Reporting
  • Translate performance data into actionable insights that inform future strategies.
  • Collaborate with data teams to build dashboards and reporting frameworks for client presentations.
• Deliverability & Compliance
  • Maintain high deliverability standards and ensure compliance with GDPR, TCPA, and CAN-SPAM regulations.
  • Troubleshoot any deliverability issues and implement solutions to maintain sender reputation.
• Collaboration & Team Leadership
  • Work closely with cross-functional teams—Creative, Product, and Client Strategy—to deliver integrated campaign experiences.
  • Provide mentorship and guidance to junior retention marketers, ensuring best practices are consistently applied.

Who You Are

• Outcome-Oriented Performer
• Expert Communicator & Thought Partner
• Critical Thinker & Problem Solver
• Speed-to-Result Focused Innovator
• Process-Oriented & Scalable Thinker
• Creative & Data-Informed Leader
• Strong Leader & Mentor

Requirements

• 5+ Years of Retention Marketing Experience
• Hands-On Automation & Segmentation Expertise
• Analytical & Data-Driven
• Testing & Optimization Skills
• Compliance Knowledge
• Cross-Functional Collaboration
• Client-Facing & Communication Skills

Compensation & Benefits

• Competitive Base Salary
• Generous Stock Options
• Performance-Based Bonuses
• Access to Cutting-Edge Tools & Resources
• High-Performance Culture
• Health Insurance Benefits
• Remote-Friendly & Flexible Work Environment

Ready to Shape the Future of Retention?

Apply now to become a Senior Retention Marketing Strategist at HOARD, where you’ll be empowered to push boundaries and redefine what’s possible in AI-driven retention marketing.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services