Senior Digital Marketing Specialist - Health Tech

Abbott; Austin (TX); On-site; USD 78,000 - 156,000; Full time

Job summary

Abbott is seeking a Senior Marketing Specialist, Digital to drive fully onsite digital campaigns from our Austin, TX location. You will plan, execute, optimize, and measure DTC initiatives for Abbott Cardiac Rhythm Management therapies, including AVEIR Leadless Pacemaker, partnering with Marketing, Regulatory, and Analytics teams to ensure compliant patient and physician engagement.

The role emphasizes data-driven omnichannel programs, campaign performance reporting, and continuous improvement

Qualifications

• 4-6+ years of experience in digital marketing, performance marketing, demand generation, or related disciplines.
• Bachelor's degree in Marketing, Communications, or a related field.
• Healthcare, medical device, or regulated industry experience is a plus.

Responsibilities

• Execute and optimize integrated digital marketing campaigns across paid media, search, display, social, CRM/email, and web.
• Lead patient acquisition and referral generation through direct-to-consumer initiatives.
• Collaborate with cross-functional teams to ensure compliant, high-quality digital assets and campaigns.
• Analyze performance data and generate actionable insights to improve ROI and engagement.

Skills

Digital marketing

Performance marketing

Demand generation

Campaign management

CRM marketing

Education

Bachelor's degree in Marketing

Tools

Marketo

Google Analytics

Adobe Analytics

WordPress / CMS

Job description

Abbott is seeking a Senior Marketing Specialist, Digital to drive fully onsite digital campaigns from our Austin, TX location. You will plan, execute, optimize, and measure DTC initiatives for Abbott Cardiac Rhythm Management therapies, including AVEIR Leadless Pacemaker, partnering with Marketing, Regulatory, and Analytics teams to ensure compliant patient and physician engagement.

The role emphasizes data-driven omnichannel programs, campaign performance reporting, and continuous improvement