Senior DTC Marketing & MarCom Project Lead

Abbott; Austin (TX); On-site; USD 78,000 - 156,000; Full time

Job summary

Abbott in Austin, TX, seeks a Senior Marketing Project Specialist to drive omnichannel DTC campaigns and cross-functional project management within the Cardiac Rhythm Management division. The role focuses on coordinating internal teams and external agencies to deliver compliant, patient- and physician-focused marketing initiatives.

You will manage timelines, assets, and performance analytics to accelerate patient engagement and product awareness for EQ and AVEIR leadless pacemaker portfolios.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, Public Relations, or a related field.
• 4–7 years of overall marketing experience
• Experience in direct-to-consumer (DTC), digital, or marketing communications (MarCom) and familiarity with omnichannel marketing is strongly preferred.
• Experience supporting integrated marketing campaigns and cross-functional business initiatives.
• Experience working within highly regulated industries preferred, including medical devices, healthcare, pharmaceuticals, or biotechnology.
• Demonstrates experience in project management and agency coordination.
• Understanding of brand standards and marketing analytics.
• Knowledge of healthcare regulatory and compliance requirements.

Responsibilities

• Lead omnichannel DTC and MarCom campaigns across digital and traditional channels.
• Manage multiple marketing projects from initiation to launch using PM platforms.
• Coordinate with external agencies, consultants, and vendors for creative assets.
• Collaborate with Marketing, Medical Affairs, Regulatory, Legal, Analytics, and Commercial teams for compliance.
• Develop, review, and refine promotional content for patients and physicians.
• Monitor campaign performance and identify optimization opportunities.
• Maintain content updates across patient-facing and physician digital channels.
• Assist with campaign planning, creative development, and marketing plans.
• Coordinate meetings and keep stakeholders aligned throughout campaigns.

Skills

Project management

Agency coordination

Cross-functional collaboration

Omnichannel marketing

Content development

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, Public Relations, or related field

Tools

Monday.com

Job description

Abbott in Austin, TX, seeks a Senior Marketing Project Specialist to drive omnichannel DTC campaigns and cross-functional project management within the Cardiac Rhythm Management division. The role focuses on coordinating internal teams and external agencies to deliver compliant, patient- and physician-focused marketing initiatives.

You will manage timelines, assets, and performance analytics to accelerate patient engagement and product awareness for EQ and AVEIR leadless pacemaker portfolios.