Global Digital Marketing Strategy Lead

Thornton Tomasetti; Austin, Northern (TX, KY); Hybrid; USD 87,000 - 173,000; Full time

Job summary

Abbott, a global healthcare leader, is hiring a Digital Marketing Strategy Lead for the Austin Neuromodulation site. The role drives the global digital strategy to transform customer experiences for patients and healthcare professionals, delivering aggressive growth targets.

You will lead campaigns, optimize the marketing funnel, and collaborate across teams to ensure impactful, measurable results in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of growth or digital marketing experience with a strong campaign portfolio.
• Experience managing people or leading teams.
• Proficiency with media strategy, AEO/GEO, marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics.
• Strong analytical, data-driven thinking with marketing metrics.
• Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks.
• Familiar with regulatory compliance requirements and regulations.

Responsibilities

• Lead digital marketing initiatives across patient and healthcare professional audiences, including large-scale direct-to-consumer campaigns, paid media, social media, and customer engagement programs to drive business growth.
• Optimize the end-to-end customer experience by identifying opportunities across the marketing funnel, enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation to improve acquisition, conversion, and retention.
• Develop, execute, and continuously improve digital campaigns and emerging capabilities through testing, audience segmentation, personalization, and data-driven decision making.
• Partner with cross-functional teams and agency partners to create compelling content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution.
• Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations and growth opportunities.

Skills

Growth marketing

Digital marketing

Team leadership

Analytics

Marketing automation

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

Marketing Cloud

Google Analytics

Job description

Abbott, a global healthcare leader, is hiring a Digital Marketing Strategy Lead for the Austin Neuromodulation site. The role drives the global digital strategy to transform customer experiences for patients and healthcare professionals, delivering aggressive growth targets.

You will lead campaigns, optimize the marketing funnel, and collaborate across teams to ensure impactful, measurable results in a fast-paced environment.