Global Digital Marketing Strategy Lead

Abbott; Austin (TX); On-site; USD 87,000 - 173,000; Full time

Benefits offered by this job

HIP PPO medical plan

Excellent retirement plan

Tuition reimbursement

FreeU education benefit

Diversity recognition

Job summary

Abbott, a global healthcare leader, is seeking a Digital Marketing Strategy Lead for the Austin Neuromodulation site. The role develops and executes Abbott's worldwide digital marketing strategy to transform patient and healthcare professional experiences and drive growth in non-opioid neuromodulation therapies.

You will lead campaigns, optimize the marketing funnel, and collaborate with cross-functional teams to deliver measurable results.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of experience in growth or digital marketing with a solid portfolio of successful campaigns.
• Experience managing people and/or leading teams.
• Proficiency in media strategy, AEO/GEO strategy, marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics.

Responsibilities

• Lead digital marketing initiatives across patient and healthcare professional audiences, including large scale direct-to-consumer campaigns, paid media, social media, and customer engagement programs to drive business growth.
• Optimize the end-to-end customer experience by identifying opportunities across the marketing funnel, enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation to improve acquisition, conversion, and retention.
• Develop, execute, and continuously improve digital campaigns and emerging capabilities through testing, audience segmentation, personalization, and data-driven decision making.
• Partner with cross-functional teams and agency partners to create compelling content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution.
• Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations and growth opportunities.
• Share best practices, campaign learnings, and scalable solutions across teams and markets to support broader business objectives and continuous improvement.

Skills

Growth marketing

Digital marketing leadership

Analytics

CRM & marketing automation

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

Marketing Cloud

Google Analytics

Job description

Abbott, a global healthcare leader, is seeking a Digital Marketing Strategy Lead for the Austin Neuromodulation site. The role develops and executes Abbott's worldwide digital marketing strategy to transform patient and healthcare professional experiences and drive growth in non-opioid neuromodulation therapies.

You will lead campaigns, optimize the marketing funnel, and collaborate with cross-functional teams to deliver measurable results.