Cardiac Rhythm CRM Marketing Leader (DTC)

Abbott Laboratories; Austin (TX); On-site; USD 129,000 - 259,000; Full time

Benefits offered by this job

Medical coverage

Tuition reimbursement

Retirement plan

Education benefits

Career development

Job summary

Abbott is seeking a Group Marketing Manager for Cardiac Rhythm Management at our Austin, TX site. You will lead integrated marketing strategies across CRM portfolios, drive patient and physician engagement, and align campaigns with regulatory requirements.

This role oversees a multi-million-dollar marketing program, mentors senior leaders, and partners with medical affairs, sales, and analytics to translate insights into growth. An onsite leadership position in a global healthcare company awaits.

Qualifications

• Bachelor's degree in a relevant field is required.
• Master's degree is preferred.
• Minimum 10-12+ years of progressive marketing experience, preferably in medical device or healthcare.
• Minimum 5 years of leadership experience managing managers or senior contributors.
• Experience leading patient-centered marketing initiatives and physician engagement strategies.
• Strong analytical and data-driven decision-making capabilities.
• Experience managing external agencies and complex marketing budgets.

Responsibilities

• Lead integrated marketing strategies across the CRM portfolio.
• Drive patient demand, physician engagement, and therapy adoption.
• Oversee omnichannel campaigns across channels (digital, social, CRM, etc.).
• Partner with Medical Affairs, Sales, Regulatory, Legal, and Analytics.
• Define KPIs and present performance to senior leadership.
• Mentor and develop a high-performing marketing team.

Skills

Leadership

Marketing strategy

Omnichannel marketing

Team development

Cross-functional collaboration

Data-driven decision making

Budget management

Education

Bachelor's degree in Marketing, Communications, Business Administration, Healthcare Administration, or related field

Master's degree

Job description

Abbott is seeking a Group Marketing Manager for Cardiac Rhythm Management at our Austin, TX site. You will lead integrated marketing strategies across CRM portfolios, drive patient and physician engagement, and align campaigns with regulatory requirements.

This role oversees a multi-million-dollar marketing program, mentors senior leaders, and partners with medical affairs, sales, and analytics to translate insights into growth. An onsite leadership position in a global healthcare company awaits.