Senior Digital Marketing Specialist

CentralSquare; Missouri; On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in the digital marketing sector is seeking a Digital Marketing Manager to develop and optimize their marketing strategy. This role involves managing various campaigns, collaborating with cross-functional teams, and reporting on digital marketing performance. Ideal candidates will have a strategic mindset, experience in digital marketing, and be comfortable working in a collaborative environment.

Qualifications

• Experience in developing and implementing digital marketing strategies.
• Comfortable in a collaborative environment.
• Proven ability to measure and report on campaign performance.

Responsibilities

• Plan and optimize campaigns to meet digital revenue goals.
• Manage vendor relationships to ensure campaign alignment.
• Track and report on digital marketing performance.

Skills

Strategic thinking

Digital marketing

SEO

PPC

Content development

Collaboration

Tools

Google Analytics

Google Ads

Job description

Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing, implementing, and optimizing our digital marketing strategy. Reporting to the Sr. Manager of Digital Marketing, this role will plan, execute, and report on digital marketing programs including ABM, inbound marketing, email campaigns, digital advertising, marketing operations, and website management. The Digital Marketing Manager must effectively promote our solutions across various digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.

Responsibilities:

• Plan, execute, and optimize omni-channel campaigns including paid search, email, display advertising, etc., to meet digital pipeline generation and revenue goals.

• Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities.

• Collaborate cross-functionally with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns.

• Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.

• Manage and update website content with relevant and consistent messaging.

• Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ads activities.

• Work with web developers to enhance user experience and implement website improvements.

• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.