Senior Digital Marketing Specialist

Tolomatic Inc.; Minnesota; On-site; USD 65,000 - 85,000; Full time

Job summary

Tolomatic Inc. is seeking a skilled Digital Marketing Specialist to enhance marketing efforts through effective digital strategies. This role requires a Bachelor's degree in Marketing and at least 5 years of experience in digital marketing, with a focus on analytics and content creation. The ideal candidate will have hands-on experience with various marketing tools, a strong grasp of SEO, and the ability to thrive in a fast-paced environment.

Qualifications

• 5+ years of experience in a digital marketing role.
• Strong analytical skills to track and report on performance.
• Excellent written communication skills.

Responsibilities

• Generate and improve digital marketing campaigns.
• Analyze lead conversion rates and optimize content.
• Manage marketing automation platforms and SEO practices.

Skills

Digital Marketing

SEO

Analytics

Content Creation

Communication

Project Management

Education

Bachelor’s degree in Marketing or similar field

Tools

Adobe Creative Suite

Microsoft Office

HubSpot

WordPress

Google Analytics

Google Tag Manager

Job description

Location: Hamel, MN Posted on May 21, 2025

Summary

To generate a robust, effective digital campaign and analytics strategy to improve existing marketing attribution, lead conversion rates, and create compelling content to engage customers, distributors and the sales team.

Description

• Bachelor’s degree in Marketing, Communications, Advertising, Marketing or similar field.
• At least 5 experience in a digital marketing role.
• Proficiency with Adobe Creative Suite, and Microsoft Office (specifically Excel, Word, Outlook and PowerPoint.)
• Working knowledge of social media platforms, their networks and best practices; specifically, LinkedIn, Facebook, Twitter, Google + and Slide Share.
• Working knowledge of marketing automation platforms; specifically, HubSpot. Includes experience with static and dynamic list segmentation and management, complex workflows, multi-touch email drip campaigns, personalized content and best practices for email deliverability and anti-SPAM regulations.
• Experience working with WordPress and CMS platforms. Includes knowledge of best practices for on-page and off-page search engine optimization and creation of conversion-optimized campaign landing pages.
• Advanced knowledge of Google Analytics, Google Tag Manager, Tracking and analysis of SEO, SEM and Social Media and metrics through native or third-party tools. Experience with keyword analysis.
• Ability to track and report on performance of integrated campaigns.
• Excellent written and communication skills with the ability to write and edit technical documents.
• In-depth knowledge of demand generation marketing, inbound marketing and blogging, landing page development and A/B testing and distribution channel marketing and segmentation.
• Advanced organization and project management skills for complex projects. Ability and dedication to meet deadlines.
• Strong attention to detail, ability to work independently as well as in a team environment and adapt to shifting priorities.