Senior Digital Marketing Specialist

Stantec; Hartford (CT); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Digital Marketing Specialist to join their dynamic team. This role involves developing and implementing innovative multi-platform content strategies that enhance brand visibility and engagement. You will collaborate with diverse professionals, driving impactful marketing campaigns while leveraging your expertise in digital tools and analytics. The company fosters a culture of inclusion and growth, providing opportunities to thrive in a supportive environment. If you are a creative thinker with a passion for digital marketing, this is your chance to make a significant impact in a forward-thinking organization.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Employee Stock Purchase

Tuition Reimbursement

Paid Family Leave

Vacation

Sick Leave

Wellness Programs

Qualifications

• 5+ years in digital/content marketing or public relations.
• Strong understanding of digital marketing landscape and analytics.
• Excellent communication skills for storytelling.

Responsibilities

• Develop multi-channel digital content marketing campaigns.
• Measure performance of campaigns and report on ROI.
• Collaborate with creative teams to align content with strategy.

Skills

Digital Marketing

Content Marketing

Project Management

SEO

Social Media Management

Analytics

Communication Skills

Education

Degree in Communications

Degree in Public Relations

Degree in Marketing

Tools

Adobe Experience Manager

HubSpot

Hootsuite

Google Analytics

Microsoft PowerBI

Job description

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Description

Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 31,000 team members in over 450 locations worldwide are vital to making our company stronger.

Your Opportunity

Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.

Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.

Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec’s architects, engineers, and scientists (i.e., “practitioners”) across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec’s digital and social media platforms. The DMS’s time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements.

Your Key Responsibilities

• Translating complex ideas into dynamic, engaging, and on-brand ideas
• Provide a deep understanding of digital marketing and building brand awareness
• Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive:
• Demand generation and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)
• Middle-of-the-funnel lead generation
• Bottom-of-the-funnel client engagement (i.e., account-based marketing)
• Ensure that key strategic and brand messages and Stantec’s voice are consistent and communicated effectively to target audiences
• Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team
• Work in close partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign
• Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content
• Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process
• Measure and report performance of campaigns (beyond vanity metrics) and assess against goals
• Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership
• Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
• Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies

Secondary Role & Responsibilities

• Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & PR plans
• Recommend digital strategies to support events, webinars, conferences, and tradeshows
• Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways
• Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template

Qualifications

Capabilities & Credentials

• Creative, strategic thinker
• Detail-oriented and organized, with exceptional prioritization skills
• Ability to effectively balance multiple priorities
• Strong project management skills
• Fundamental understanding of the digital marketing landscape
• Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language
• Proven ability to create content that positively impacts brand and business objectives
• Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot, and/or Hootsuite
• Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, Microsoft PowerBI, and others
• Proven ability to use digital marketing data to inform digital strategy and tactics
• Experience hosting webinars and digital events on platforms like Teams, GoTo, etc.
• Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as work autonomously
• Experience presenting content and analytics to teams, including senior leaders
• Familiarity with photography and video production is considered an asset

Education And Experience

• Post-secondary degree in communications, public relations, English, journalism, or marketing or equivalent experience
• Minimum 5 years of experience in content marketing/digital marketing, communications, or public relations (agency or industry experience preferred)

Salary Range(s)

• NYC $46.00 Per Hour - $67.00 Per Hour
• MN, NYC/NY $43.00 Per Hour - $63.00 Per Hour
• WA and DC $43.00 Per Hour - $63.00 Per Hour

The final compensation depends on education, qualifications, experience, and work location. Certain roles are bonus eligible.

Benefits Summary

Includes medical, dental, vision, wellness programs, 401(k), employee stock purchase, insurance, disability plans, travel benefits, tuition reimbursement, professional memberships, paid family leave, vacation, and sick leave.

Primary Location

United States-Pennsylvania-Philadelphia

Other Locations

Connecticut-Hartford, Massachusetts-Boston, New York-New York, District Of Columbia-Washington

Organization

BC-1996 Marketing & Communications-US Northeast

Employee Status

Regular

Job Level

Individual Contributor

Travel

No

Schedule

Full-time

Job Posting

Mar 6, 2025

Req ID:

2500002D

Additional information about equal opportunity employment and company policies is included.