Senior Digital Marketing Specialist

Corewell Health Corporate; Grand Rapids (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive benefits

On-demand pay (Payactiv)

Discounts directory

Identity theft protection

Retirement plans

Job summary

Corewell Health is seeking an expert digital marketing specialist to build, deliver, and support digital initiatives across channels. You’ll handle email marketing/automation, content management, campaign development, and integration, collaborating with marketing, customer experience, digital experience and information services to translate the vision into the right message for the right audience.

You’ll be a blend of strategist, creative director, technology leader, and mentor, guiding teams

Qualifications

• Bachelor's degree required with emphasis in digital marketing or marketing technology.
• 5 years of relevant experience related experience / in job with transferrable skills.

Responsibilities

• Lead and communicate effectively across functional and agency team members to align plans, solve problems, and deliver results.
• Identify and research future marketing and technology needs.
• Help prioritize needs against business strategy.
• Serve as subject matter expert for digital marketing best practices.
• Partner with information technology team and/or vendors to evaluate and advise on the selection, implementation, updating and management of new software.
• Influence creation and maintenance of operational processes that support delivery of digital marketing solutions.
• Mentor team members in team processes.
• Evaluate and advise on the requirements, selection, and updating of new technology for marketing.
• Problem-solve and use data and feedback to analyze, interpret, conclude and recommend viable solutions base on marketing/communications objectives.

Education

Bachelor's Degree in Marketing (with emphasis in digital marketing or marketing technology), Digital Marketing, Informatics or equivalent

Job description

Job Summary

As an expert digital marketing specialist, you'll focus on building, delivering and supporting digital marketing initiatives across channels. Responsibilities include email marketing/automation, content management, campaign development, application integration and more. You'll work closely with marketing, customer experience, digital experience and information services to translate the corporate/marketing vision into the right message at the right time for the right audience. You are part strategist, part creative director, part technology leader, and part teacher.

Essential Functions

• Lead and communicate effectively across functional and agency team members (such as technology teams, departmental, vendors, etc.) to align plans, solve problems, and deliver results.
• Identify and research future marketing and technology needs.
• Help prioritize needs against business strategy.
• Serve as subject matter expert for digital marketing best practices.
• Partner with information technology team and/or vendors to evaluate and advise on the selection, implementation, updating and management of new software.
• Influence creation and maintenance of operational processes that support delivery of digital marketing solutions.
• Mentor team members in team processes.
• Evaluate and advise on the requirements, selection, and updating of new technology for marketing.
• Problem-solve and use data and feedback to analyze, interpret, conclude and recommend viable solutions base on marketing/communications objectives.

Qualifications

• Bachelor's Degree - Bachelor's degree in Marketing (with emphasis in digital marketing or marketing technology), Digital Marketing, Informatics, Data Science or equivalent
• 5 years of relevant experience related experience / in job with transferrable skills

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team of 60,000+ dedicated people—including more than 11,500 physicians and advanced practice providers and more than 15,000 nurses providing care and services in 22 hospitals, 300+ outpatient locations and several post-acute facilities—and Priority Health, a provider-sponsored health plan serving more than 1.2 million members. Through experience and collaboration, we are reimagining a better, more equitable model of health and wellness.

Benefits

• Comprehensive benefits package to meet your financial, health, and work/life balance goals.
• On-demand pay program powered by Payactiv.
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance.
• Traditional and Roth retirement options with service contribution and match savings.

Location and Work Arrangement

• Primary Location SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids
• Department Name Communications - Corporate
• Employment Type Full time
• Shift Day (United States of America)
• Weekly Scheduled Hours 40
• Hours of Work 8:00 a.m. to 5:00 p.m.
• Days Worked Monday to Friday
• Weekend Frequency N/A

Drug-free Workplace and Vaccination Requirements

We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category.

Accessibility and Reasonable Accommodations

We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Equal Employment Opportunity

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

Diversity, Equity, Inclusion

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.