Senior Digital Marketing & Ops Architect

RevOps Report; Barberton (OH); On-site; USD 110,000 - 160,000; Full time

Job summary

Malco seeks a Senior Manager, Digital Marketing & Marketing Operations to lead strategy and execution of its digital presence, SEO/AI discovery, and marketing tech stack across four brands. You’ll own the automation engine, content production workflows, and executive-facing dashboards that illuminate marketing impact.

You will architect the marketing technology stack, partner with IT on PIM data, and guide a lean team toward scalable, data-driven growth with strong vendor partnerships and budget

Qualifications

• 5+ years spanning digital marketing and marketing operations/technology.
• Proven track record of setting and owning strategy, including budget & roadmap.
• Experience managing at least one direct report and/or agency/vendor relationships.
• Hands-on experience owning a website/CMS (Shopify, WordPress, or equivalent).
• Demonstrated SEO experience and knowledge of AI answer engines (AEO).
• Proficiency with AI platforms (Claude, ChatGPT, Gemini) in workflows.
• Experience with marketing automation platforms (HubSpot, Klaviyo, Marketo).
• Experience with PIM systems (Plytix, Akeneo, Salsify).
• Experience building marketing dashboards (Looker/Power BI/Tableau/GA4/HubSpot Reports).
• Strong systems thinking and self-directed work style.

Responsibilities

• Set the digital marketing & operations strategy and quarterly roadmaps.
• Own budget planning and investment recommendations for digital marketing and operations.
• Act as senior decision-maker for day-to-day digital and marketing-ops priorities.
• Manage vendor and agency selection & accountability to results.
• Own website strategy, roadmap, UX, and conversion across Malco web properties.
• Coordinate site builds with agencies and internal stakeholders.
• Own organic search and AI-search strategy (AEO) across brands and products.
• Lead marketing tech stack architecture, integrations, and data infrastructure.
• Build AI workflows and knowledge base for scaled content production.
• Develop modern marketing dashboards and KPI definitions for leadership.

Skills

Digital marketing

Marketing operations

Strategic planning

Budget management

Vendor management

Website ownership

SEO expertise

AI workflows

Team leadership

Data-driven storytelling

Education

Bachelor's degree in Marketing/Operations/Business Systems or related field

Tools

Shopify

WordPress

HubSpot

Klaviyo

Marketo

GA4

Power BI

Looker

Tableau

HubSpot Reporting

Job description

Malco seeks a Senior Manager, Digital Marketing & Marketing Operations to lead strategy and execution of its digital presence, SEO/AI discovery, and marketing tech stack across four brands. You’ll own the automation engine, content production workflows, and executive-facing dashboards that illuminate marketing impact.

You will architect the marketing technology stack, partner with IT on PIM data, and guide a lean team toward scalable, data-driven growth with strong vendor partnerships and budget