Senior Digital Marketing Manager - Multichannel & E‑Commerce

Kitty Hawk Kites & Adventures; Kill Devil Hills (NC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k)

Profit sharing

Annual bonus eligibility

Job summary

Kitty Hawk Kites is seeking an on-site Digital Marketing Manager in Nags Head, NC to lead multi-channel digital marketing across our ecommerce site, recreation and adventures programs, retail stores, and events. This role reports to the Director of Marketing and will oversee the social media team and cross-department campaigns.

The ideal candidate has 3+ years in digital marketing with leadership experience, strong expertise in email marketing and paid social, and a data-driven approach to

Qualifications

• 3+ years of professional experience in digital marketing, with at least 1 year in a leadership or management role.
• Proven expertise in email marketing campaigns and strategy and demonstrated experience with paid social media advertising (Meta, TikTok, Pinterest, YouTube).
• Strong knowledge of social media platforms and organic social strategy; experience managing and mentoring a digital marketing team.
• Proficiency with marketing analytics tools and data-driven decision making; excellent project-management, organizational, and communication skills.
• Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent work experience.

Responsibilities

• Develop, execute, and optimize email marketing campaigns for recreation & adventures team, ecommerce site, retail stores, and events, including strategy, segmentation, and personalization across all business units.
• Analyze email performance metrics and implement improvements to drive engagement and conversions; collaborate with recreation & adventures, ecommerce, retail operations, and buying teams to ensure timely and relevant messaging.
• Lead and manage the social media team responsible for organic content and paid advertising on Meta (Facebook and Instagram), TikTok, Pinterest, and YouTube.
• Develop social media strategy that aligns with overall marketing and business objectives across all business units; manage budget allocation across channels and monitor ROI.
• Monitor social media trends and implement best practices to maximize reach and engagement; create and curate content that showcases recreation & adventures experiences, ecommerce products, and retail offerings.
• Work collaboratively with the Marketing Coordinator and Director of Marketing to execute integrated campaigns.
• Partner with the Recreation & Adventures team to promote experiences, programs, and offerings, and with the Ecommerce team to promote products, manage promotions, and drive online sales.
• Coordinate with the Retail Operations team to ensure consistent messaging across store locations, and with the Buying team to align marketing efforts with product launches and seasonal offerings.
• Communicate campaign performance and insights across all departments; develop and manage marketing budgets for assigned channels.
• Track, analyze, and report on key performance metrics and marketing ROI; stay current with industry trends, platform updates, and digital marketing best practices.
• Support special projects and marketing initiatives as assigned.

Skills

Email marketing

Paid social advertising

Team leadership

Marketing analytics

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing automation platforms

A/B testing

Job description

Kitty Hawk Kites is seeking an on-site Digital Marketing Manager in Nags Head, NC to lead multi-channel digital marketing across our ecommerce site, recreation and adventures programs, retail stores, and events. This role reports to the Director of Marketing and will oversee the social media team and cross-department campaigns.

The ideal candidate has 3+ years in digital marketing with leadership experience, strong expertise in email marketing and paid social, and a data-driven approach to