Senior Digital Marketing & E‑Commerce Lead

Tecnica Group USA; West Lebanon (IN); On-site; USD 110,000 - 145,000; Full time

Job summary

Nordica in Salt Lake City, UT seeks a Digital Marketing Manager to lead the U.S. digital marketing and e-commerce presence, turning NorAm strategy into strong domestic execution across the digital landscape. You will own the campaign calendar, CRM platforms, paid media, creative and PR partnerships, and collaborate with agency partners to bring the Nordica brand to life for U.S.

consumers. This hands-on role offers ownership across CRM, e-commerce, and the full digital toolkit, with

Qualifications

• 6+ years of marketing experience with digital ownership.
• Experience in e-commerce and CRM platforms.
• Hands-on with paid media across Meta, Google Ads, YouTube.
• Budget ownership & ROI reporting.
• Go-to-market strategy experience.

Responsibilities

• Own the US digital and D2C marketing strategy and alignment with revenue growth plans.
• Lead CRM onboarding for North America, data modeling and adoption.
• Manage the US site with international web team and email programs.
• Direct the Marketing Coordinator on B2B showroom assets and digital asset bank.
• Own the master campaign calendar with athlete, trade and community content.

Skills

Digital marketing

CRM management

Paid media

E-commerce

Agency management

Go-to-market

Tools

HubSpot

Microsoft Excel

Adobe Creative Suite

Marketing automation

Job description

Nordica in Salt Lake City, UT seeks a Digital Marketing Manager to lead the U.S. digital marketing and e-commerce presence, turning NorAm strategy into strong domestic execution across the digital landscape. You will own the campaign calendar, CRM platforms, paid media, creative and PR partnerships, and collaborate with agency partners to bring the Nordica brand to life for U.S.

consumers. This hands-on role offers ownership across CRM, e-commerce, and the full digital toolkit, with