Onsite Digital Marketing Manager — Multi-Channel Growth

Kitty Hawk Kites, Inc.; Kill Devil Hills (NC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k)

Profit sharing

Annual performance-bonus eligibility

Job summary

Kitty Hawk Kites, Inc. is seeking an on-site Digital Marketing Manager in Kill Devil Hills to lead multi-channel digital campaigns for ecommerce, recreation & adventures, retail stores, and events.

You will oversee email marketing, organic and paid social, and cross-department coordination across teams including Ecommerce, Retail Operations, and Buying. The role reports to the Director of Marketing and requires driving integrated campaigns, managing budgets, and delivering on-brand messaging

Qualifications

• 3+ years of professional experience in digital marketing, with at least 1 year in a leadership or management role.
• Proven expertise in email marketing campaigns and strategy and demonstrated experience with paid social media advertising (Meta, TikTok, Pinterest, YouTube).
• Strong knowledge of social media platforms and organic social strategy; experience managing and mentoring a digital marketing team.
• Proficiency with marketing analytics tools and data-driven decision making; excellent project-management, organizational, and communication skills.
• Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent work experience.
• Experience in recreation, adventure sports, or ecommerce industries, and familiarity with retail and omnichannel marketing strategies, is a plus.
• Experience with marketing automation platforms, A/B testing and conversion optimization, and event or experiential marketing is a plus.

Responsibilities

• Develop, execute, and optimize email marketing campaigns for multiple business units, including strategy, segmentation, and personalization.
• Analyze email performance metrics and implement improvements to drive engagement and conversions; coordinate across teams for timely messaging.
• Lead and manage the social media team responsible for organic content and paid advertising on Meta, TikTok, Pinterest, and YouTube.
• Develop social media strategy aligned with marketing and business goals; manage budget across channels and monitor ROI.
• Monitor social media trends and implement best practices to maximize reach and engagement; create content showcasing experiences, products, and retail offerings.
• Collaborate with Marketing Coordinator and Director of Marketing to execute integrated campaigns.
• Partner with Recreation & Adventures and Ecommerce teams to promote experiences and products; align with store messaging and seasonal offerings.
• Coordinate with Retail Operations and Buying teams to ensure consistent messaging and launches.
• Communicate performance and insights across departments; manage budgets for channels.
• Stay current with industry trends and marketing best practices; support special projects as assigned.

Skills

Digital marketing

Leadership

Email marketing

Paid social

Analytics

Project management

Education

Bachelor's degree

Tools

Marketing automation platforms

A/B testing tools

Job description

Kitty Hawk Kites, Inc. is seeking an on-site Digital Marketing Manager in Kill Devil Hills to lead multi-channel digital campaigns for ecommerce, recreation & adventures, retail stores, and events.

You will oversee email marketing, organic and paid social, and cross-department coordination across teams including Ecommerce, Retail Operations, and Buying. The role reports to the Director of Marketing and requires driving integrated campaigns, managing budgets, and delivering on-brand messaging