Senior Digital Marketing Manager

Tyson Foods, Inc.; Springdale (AR); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Relocation assistance available

Paid time off

401(k) plan

Health, dental, vision benefits

Life insurance

Job summary

Tyson Foods, Inc. is seeking a strategic, consumer-centered digital marketer to translate enterprise priorities into connected consumer experiences.

This Senior Marketing Manager leads CRM, owned digital experiences and activation, partnering with Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations. The role is full-time onsite at Tyson’s World Headquarters in Springdale, Arkansas, reporting to senior leadership and guiding agency/internal partners while coaching junior team

Qualifications

• 8+ years of progressive digital marketing experience.
• Experience activating consumer journey, CRM and segmentation strategies.
• Experience leading owned digital experiences, content strategy and optimization.
• Strong strategic/analytical judgment with ability to drive cross-functional initiatives.
• Excellent communication, presentation and coaching skills.

Responsibilities

• Lead consumer journey & CRM strategies for priority brands.
• Develop roadmaps for owned digital experiences and content governance.
• Create integrated digital activation plans across CRM, websites, email, social and ads.
• Lead planning & measurement for assigned priorities with cross-functional teams.

Skills

CRM

Digital marketing

Audience segmentation

Leadership

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Management Level:

88

Work Shift:

1ST SHIFT (United States of America)

The Opportunity

Tyson Foods is seeking a strategic, consumer-centered digital marketer to translate enterprise digital priorities into connected experiences across the consumer journey. This role will lead major workstreams across CRM, owned digital experiences and digital marketing activation, turning strategy into coordinated plans that strengthen acquisition, engagement, retention and lifetime value.

The Senior Marketing Manager will serve as a senior cross-functional partner to Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations. This person will lead complex initiatives, establish operating rhythms, guide agency and internal partners, and coach more junior team members.

This position sits full time onsite at our World Headquarters in Springdale, Arkansas.

What You’ll Lead

Consumer Journey & CRM

• Lead the development and activation of consumer journey strategies for priority brands, audiences or occasions.
• Translate the CRM roadmap into lifecycle programs across acquisition, onboarding, engagement, retention and loyalty.
• Guide audience segmentation, personalization, contact strategy and test-and-learn plans.
• Partner with Data & Analytics and IT on first-party data use, measurement, governance and platform enablement.

Owned Digital Experiences & Content

• Lead roadmaps for assigned brand websites and owned digital experiences, aligning consumer needs, brand priorities, SEO and conversion goals.
• Guide content strategy, user experience improvements, content governance and performance optimization.
• Identify portfolio-wide opportunities to improve consistency, efficiency and reuse across owned platforms.

Digital Marketing Strategy & Activation

• Develop integrated digital activation plans across CRM, websites, email, social and online advertising.
• Lead quarterly and annual planning for assigned priorities, ensuring channel roles, audiences, content needs, timing and measurement are connected.
• Turn consumer, cultural, competitive and performance insights into optimization recommendations and scalable pilots.
• Evaluate emerging AI-enabled marketing and commerce capabilities and recommend practical applications.

Leadership & Influence

• Lead high-visibility cross-functional initiatives and agency workstreams from brief through measurement.
• Influence stakeholders, resolve dependencies and communicate recommendations to senior leaders.
• Coach Manager and Associate Manager talent and help strengthen digital capability across Marketing.

What You’ll Bring

Education: Bachelor’s Degree in Marketing, Business Administration, or a related field. MBA preferred.

Experience: 8+ years of progressive experience in digital marketing, CRM, consumer experience or a related discipline.

• Demonstrated experience activating consumer journey, CRM, segmentation and personalization strategies.
• Experience leading owned digital experiences, website content strategy and performance optimization.
• Strong strategic and analytical judgment, with the ability to translate insights into clear action plans.
• Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
• Strong communication, presentation and team-coaching skills.

Preferred

• Experience in consumer packaged goods, retail or another high-volume consumer business.
• Familiarity with enterprise marketing technology and content platforms; Adobe Experience Manager, Adobe Journey Optimizer and Workfront experience is a plus.
• Experience applying AI-enabled tools to marketing workflows, content or consumer experiences.

Position Specific Requirements:

• Must reside in the United States to be considered.
• Sponsorship is not available for this position.

Internal Management & Management Support Applicants:

Automatic notification to your current manager will be initiated upon selection for interview. This applies to all candidates who are level 79 or above.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

Yes

Referral Payout Eligible:

No

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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