Digital Marketing Manager

Tyson Foods; Springdale (AR); On-site; USD 75,000 - 110,000; Full time

Job summary

Tyson Foods in Springdale, AR is seeking a digitally fluent Digital Marketing Manager to own the consumer journey, CRM, and content across brands, transforming strategy into actionable plans and coordinating cross-functional execution.

You will work with Brand Marketing, IT, E-commerce, Data & Analytics, and agencies, guiding day-to-day workstreams, calendars, and deliverables while turning insights into optimized experiences.

Qualifications

• Bachelor's Degree in Marketing or related field required; MBA preferred.
• 5+ years of digital marketing and CRM experience; ability to turn data into actionable guidance.
• Experience managing digital campaigns, content, and websites across channels.

Responsibilities

• Develop consumer journey maps and activation plans for audiences, campaigns and lifecycle moments.
• Manage CRM planning: audience requirements, briefs, content, deployment, reporting.

Skills

Digital marketing

CRM

Content management

Project management

Analytics

SEO

AI tools

Education

Bachelor's Degree in Marketing or related field

MBA

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Job Details: The Opportunity Tyson Foods is seeking a digitally fluent marketer to manage consumer journey, CRM, website content and digital activation initiatives across assigned brands and priorities. This role will convert strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences. The Digital Marketing Manager will work closely with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agency partners. This person will own day-to-day workstreams, maintain clear calendars and deliverables, and bring forward competitive, consumer and channel insights that improve execution. This position will sit full time on-site at our World Headquarters in Springdale, Arkansas.

What You’ll Lead

Consumer Journey & CRM

Develop journey maps and activation plans for assigned audiences, campaigns and lifecycle moments. Manage CRM campaign planning, including audience requirements, briefs, content, approvals, deployment coordination and reporting. Partner with analytics teams to monitor acquisition, engagement and retention performance and identify optimization opportunities. Support segmentation, personalization and contact-strategy development.

Owned Digital Experiences & Content

Manage website content roadmaps and updates for assigned brands, ensuring accuracy, relevance, brand consistency and SEO intentionality. Coordinate briefs, content development, reviews, publishing and quality assurance with internal and external partners. Use site performance, search behavior and competitive analysis to recommend content and user-experience improvements.

Digital Marketing Strategy & Activation

Build and manage monthly and quarterly digital marketing calendars aligned to demand periods, launches and brand priorities. Coordinate integrated activation across CRM, websites, email, social and online advertising. Conduct competitive and category analysis, summarize implications and recommend actions. Create test‑and‑learn plans, track results and translate findings into optimization recommendations. Use approved AI tools to improve workflow efficiency, develop content variations and support personalization while maintaining brand and review standards.

Project Leadership & Collaboration

Own project plans, timelines, budgets, dependencies, status updates and stakeholder communications for assigned initiatives. Manage agency and partner deliverables, ensuring work is on strategy, on time and ready for activation. Provide day‑to‑day guidance to Associate Manager talent and share best practices across teams.

What You’ll Bring

Education: Bachelor's Degree in Marketing or another business-related field is required. An MBA is preferred.

Experience: 5+ years of experience in digital marketing, CRM, consumer experience, content or a related discipline. Experience managing digital campaigns, CRM programs, websites or integrated marketing workstreams. Ability to turn consumer, competitive and performance data into clear recommendations. Strong project-management skills, including calendar, timeline and cross‑functional coordination. Working knowledge of audience segmentation, content development, measurement and optimization. Clear written, verbal and presentation skills.

Preferred Experience in consumer packaged goods, retail or another consumer‑focused business. Familiarity with Adobe Experience Manager, Adobe Journey Optimizer, Workfront or similar platforms. Experience using approved generative AI tools for content versioning, research or workflow support.

Must reside in the United States to be considered.

Sponsorship is not available for this position.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations. Join us on the journey. At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

To learn more about our culture, please read Our Purpose.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact [phone] for further assistance.