Senior Digital Marketing Manager

Tebra; Northern (KY); Hybrid; USD 127,000 - 145,000; Full time

Job summary

Tebra is seeking a Senior Manager, Digital Marketing to lead Paid Search strategy, budget, and performance while guiding a team of marketers across PPL, Paid Social, and Programmatic. Collaboration with senior leaders will shape channel standards and optimization opportunities.

You will own end-to-end reporting, set QA processes, and manage budgets to achieve business goals, with experience in Google Ads, SA360, and analytics platforms helping drive scalable results.

Qualifications

• 6+ years of digital marketing experience with deep hands-on expertise in Paid Search (Google Ads, Microsoft Ads), including management of high-budget campaigns.
• Working strategic knowledge of PPL, Programmatic, video, and paid social sufficient to set strategy and QA outcomes.
• 2+ years managing individual contributors with ability to set channel strategy while delegating execution.
• Proven track record translating channel performance into strategic recommendations for senior stakeholders.
• Experience with marketing platforms like Google Analytics, SA360, Salesforce, Tableau, Marketo, etc.

Responsibilities

• Own strategy, budget, and performance for Paid Search, including bid strategy and account structure.
• Direct strategy for PPL, Paid Social, and Programmatic, executed by direct reports.
• Set QA standards and escalation paths for core campaign set-ups; delegate hands-on execution to team.
• Own in-depth reporting for campaign success across all owned channels and communicate wins/optimization opportunities to senior leaders.
• Manage the collective digital marketing budget and allocate resources to hit business goals.
• Develop and coach a team of marketers, providing feedback and career growth support.

Skills

Paid Search strategy

Team leadership

Budget management

Cross-channel collaboration

QA standards

Reporting & insights

Vendor management

Market analysis

Tools

Google Ads

Microsoft Ads

Google Analytics

SA360

Salesforce

Tableau

Marketo

Job description

Tebra only initiates contact with candidates via email from an official Tebra email address (@ tebra.com , @ patientpop.com , or @ kareo.com ) or through our applicant tracking system, Greenhouse.We will only ask you to provide sensitive personal information through our official application portal — not via social media or text message. We do not conduct interviews via instant messaging.

About the Role

We are looking for a Senior Manager, Digital Marketing to serve as a Paid Search subject matter expert and lead stakeholder across our digital marketing channels. In close collaboration with the Director, Demand Generation, you will own strategy, budget, and performance for Paid Search while providing strategic oversight of PPL, Paid Social, and Programmatic.

This role manages a team, including an individual contributor-level Manager and Specialist, and requires the ability to go deep on Paid Search execution while driving strategy across adjacent channels through your direct reports. This is a leadership role for someone who has run Paid Search at scale and is ready to set channel strategy and support execution for a broader team.

Your Area of Focus

• Own strategy, budget, and performance for Paid Search, including bid strategy, account structure, and platform optimization
• Direct strategy and set performance standards for PPL, Paid Social, and Programmatic, executed by direct reports
• Set QA standards and escalation paths for core campaign set‑ups; delegating hands‑on execution to your team
• Own in‑depth reporting for campaign success across all owned channels and communicate wins/optimization opportunities to senior leaders
• Manage the collective digital marketing budget and allocate resources across channels and team members to hit business goals
• Manage and develop a team of marketers, providing coaching, feedback, and career growth support
• Partner with the Director, Demand Generation to establish program KPIs and performance metrics
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities
• Manage relationships with external partners, agencies, and vendors
• Collaborate with senior leadership to align digital marketing strategy with broader organizational strategies

Your Professional Qualifications

• 6+ years of digital marketing experience with deep hands‑on expertise in Paid Search (Google Ads, Microsoft Ads), including management of high‑budget campaigns, bid strategy and automation, and keyword and account structure at scale.
• Working strategic knowledge of PPL, Programmatic, video, and paid social sufficient to set strategy and QA outcomes
• 2+ years managing individual contributors with demonstrated ability to set channel strategy while delegating execution
• Proven track record translating channel performance into strategic recommendations for senior stakeholders
• Experience with marketing platforms like Google Analytics, SA360, Salesforce, Tableau, Marketo, etc.
• Excellent project management and relationship management skills; ability to delegate execution while retaining accountability for outcomes
• Familiarity with 1st party targeting, audience segmentation, and floodlight/campaign/creative tracking implementation
• Experience in either healthcare, technology, or both is preferred, but not required

We are dedicated to attracting and retaining top talent with competitive and fair compensation. For this position, this range reflects our Zone 1 (National Average) pay band. Your specific compensation is thoughtfully determined by your experience, qualifications, the specific requirements of the role, and your Geo Zone. Our geo‑zone system ensures your pay is competitive for your location, recognizing varying costs of labor across regions.

Our four geo zones are designed to reflect this:
Zone 1: National Average
Zone 2: Moderately Higher Cost Regions
Zone 3: High‑cost Regions
Zone 4: Lower‑cost Regions

Beyond base compensation, Tebra offers eligible employees the opportunity for variable pay and a robust benefits package, reflecting our commitment to your overall well‑being. In compliance with California pay transparency laws, the specific compensation range applicable to your Geo Zone will be shared during your initial talent screen.

Zone 1 (National Average)

$127,000 - $145,000 USD

About Tebra

Tebra is the only all‑in‑one EHR+ platform built exclusively for independent healthcare practices. Designed to replace the clunky, fragmented tools built for corporate systems, Tebra connects EHR software, billing, automation, telehealth solution, and marketing — so providers can spend less time on admin and more time with patients. More than 42,000 private practices trust Tebra to streamline operations, increase revenue, and reduce burnout — helping clinicians leave work on time and rediscover their purpose. Learn more at www.tebra.com.

Our Values

Start with the Customer

We get to know our customers - and their patients - and look at the world through their lens.

Keep It Simple

Healthcare is too complex. We aim to simplify it for everyone.

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

Better Together

We are diverse, humble, and collaborative. We put the team first and win together.

Celebrate Success

Life is short and joy is underrated. We take time to have fun and celebrate success.

United States: In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for a great workout, or TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

Costa Rica: To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

Compliance & Privacy Disclosures

NOTE: Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you would like to report a fraudulent Tebra job posting, please contact us at [e-mail] and consider reporting your experience to the FBI's Internet Crime Complaint Center or the Better Business Bureau to help keep others safe online, too.

As part of our commitment to a fair and efficient hiring process, Tebra utilizes BrightHire, an interview intelligence platform, for our phone and video screenings. This technology records and transcribes interviews to help us ensure consistency, reduce bias, and make more informed hiring decisions. By applying for this position, you acknowledge that your interview may be recorded.

U.S. Standard Demographic Questions

At Tebra, we are dedicated to fostering a diverse, equitable, and inclusive workplace. To support these efforts and fulfill U.S. federal compliance obligations, our application includes a set of voluntary demographic questions. This information is collected solely for aggregated statistical reporting and to help us analyze and improve our outreach and hiring practices.

Your answers will be kept confidential, not shared with hiring managers, and will not influence the hiring decision for this role. You always have the option to select 'Prefer not to disclose' or 'I don't wish to answer'.

How would you describe your gender identity? (mark all that apply) Select...

How would you describe your racial/ethnic background? (mark all that apply) Select...

How would you describe your sexual orientation? (mark all that apply) Select...

Do you identify as transgender? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...

Are you a veteran or active member of the United States Armed Forces? Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Tebra's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A \"recently separated veteran\" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

We use Greenhouse Software's AI-powered Talent Matching tool to assist in reviewing your application against the skills, experience, and qualifications we have defined for this role. To learn about how this technology works, the data it uses, your right to request an alternative review method, and other rights, please see our AI Hiring & Candidate Rights Disclosure.