Product Marketing Manager (TEMPORARY)

Tebra; Northern (KY); Hybrid; USD 127,000 - 145,000; Full time

Benefits offered by this job

Dell discount

Gympass

Telus EAP

Job summary

Tebra is seeking a Product Marketing leader passionate about healthcare to deliver the best single solution for independent practitioners. You will own market insights, positioning, and messaging for EHR and care delivery products, collaborating with product management and sales to drive value and growth.

The role focuses on market research, competitive intelligence, and voice of the customer, shaping how we reach and engage healthcare providers with our platform.

Qualifications

• 4+ years of experience in product marketing.
• Experience developing positioning and messaging for complex products in heavily regulated markets.
• Strong understanding of B2B and B2C marketing best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and in a fast-paced environment.

Responsibilities

• Conduct market research and analysis to identify customer needs, preferences, and trends.
• Develop product positioning, messaging, and value propositions that resonate with target audiences.
• Partner with product management to ensure products meet customer needs and deliver value.
• Collaborate with sales to develop sales enablement materials, including presentations, demos, and case studies.
• Make complex concepts easy to understand.
• Analyze and report on key metrics, including customer acquisition, engagement, and retention.
• Stay up-to-date on industry trends and best practices in product marketing and healthcare.
• Deliver weekly, monthly and quarterly competitive intelligence drawing on internal and external data and voice of the customer.

Skills

Product marketing experience

Market research

Voice of the customer

Competitive intelligence

Analytical skills

Communication skills

Job description

Tebra only initiates contact with candidates via email from an official Tebra email address (@ tebra.com , @ patientpop.com , or @ kareo.com ) or through our applicant tracking system, Greenhouse.We will only ask you to provide sensitive personal information through our official application portal — not via social media or text message. We do not conduct interviews via instant messaging.

About the Role

We’re looking for a candidate who is passionate about healthcare, and providing independent healthcare practitioners the best single solution for delivering high quality care to patients. If you nerd out on positioning and messaging, love diving deep into market research and competitive intelligence, and think any time spent talking to customers is time well spent, this is the job for you. This role serves as the nexus of knowledge for EHR and care delivery products for the private practice market.

Your Area of Focus

• Conduct market research and analysis to identify customer needs, preferences, and trends
• Develop product positioning, messaging, and value propositions that resonate with target audiences
• Partner with product management to ensure that our products and services are meeting customer needs and delivering value
• Collaborate with the sales team to develop sales enablement materials, including presentations, demos, and case studies
• Make complex concepts easy to understand
• Analyze and report on key metrics, including customer acquisition, engagement, and retention
• Stay up-to-date on industry trends and best practices related to product marketing and healthcare to identify trends and emerging opportunities.
• Deliver weekly, monthly and quarterly competitive intelligence that draws on internal and external data, research and analysis and uses the voice of our customer.

Your Professional Qualifications

• 4+ years of experience in product marketing, preferably in B2B SaaS preferred. Healthcare technology and EHR experience is a plus.
• Strong analytical and research skills with a proven track record in voice of the customer activities.
• Experience developing positioning and messaging for complex products in heavily regulated and competitive markets.
• Strong understanding of B2B and B2C marketing best practices
• Excellent written and verbal communication skills
• Ability to work independently and in a fast-paced environment

We are dedicated to attracting and retaining top talent with competitive and fair compensation. For this position, this range reflects our Zone 1 (National Average) pay band. Your specific compensation is thoughtfully determined by your experience, qualifications, the specific requirements of the role, and your Geo Zone. Our geo-zone system ensures your pay is competitive for your location, recognizing varying costs of labor across regions.

Our four geo zones are designed to reflect this:
Zone 1: National Average
Zone 2: Moderately Higher Cost Regions
Zone 3: High-Cost Regions
Zone 4: Lower-Cost Regions

Beyond base compensation, Tebra offers eligible employees the opportunity for variable pay and a robust benefits package, reflecting our commitment to your overall well-being. In compliance with California pay transparency laws, the specific compensation range applicable to your Geo Zone will be shared during your initial talent screen.

Zone 1 (National Average)

$127,000 - $145,000 USD

About Tebra

Tebra is the only all-in-one EHR+ platform built exclusively for independent healthcare practices. Designed to replace the clunky, fragmented tools built for corporate systems, Tebra connects EHR software, billing, automation, telehealth solution, and marketing — so providers can spend less time on admin and more time with patients. More than 42,000 private practices trust Tebra to streamline operations, increase revenue, and reduce burnout — helping clinicians leave work on time and rediscover their purpose. Learn more at www.tebra.com.

Our Values

Start with the Customer

We get to know our customers - and their patients - and look at the world through their lens.

Keep It Simple

Healthcare is too complex. We aim to simplify it for everyone.

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

Better Together

We are diverse, humble, and collaborative. We put the team first and win together.

Celebrate Success

Life is short and joy is underrated. We take time to have fun and celebrate success.

United States: In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for a great workout, or TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

Costa Rica: To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

Compliance & Privacy Disclosures

NOTE: Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Your answers will be kept confidential, not shared with hiring managers, and will not influence the hiring decision for this role. You always have the option to select 'Prefer not to disclose' or 'I don't wish to answer'.

If you would like to report a fraudulent Tebra job posting, please contact us at [e-mail] and consider reporting your experience to the FBI's Internet Crime Complaint Center or the Better Business Bureau to help keep others safe online, too.

As part of our commitment to a fair and efficient hiring process, Tebra utilizes BrightHire, an interview intelligence platform, for our phone and video screenings. This technology records and transcribes interviews to help us ensure consistency, reduce bias, and make more informed hiring decisions. By applying for this position, you acknowledge that your interview may be recorded.