Senior Digital Marketing Manager

Kalsec; Kalamazoo (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Kalsec Inc. in the United States seeks a Senior Digital Marketing Manager to lead strategy, execution, and optimization of digital programs that drive demand and growth.

You will own the digital ecosystem—website, marketing automation, CRM alignment, analytics, and related integrations—and collaborate across Marketing, Sales, Product, IT, and external partners. The role requires a Bachelor's degree, 5+ years in digital marketing, and 3+ years of people management.

Qualifications

• Bachelor’s degree with 5+ years digital marketing experience.
• Progressive digital marketing experience including website, demand generation, and performance measurement.
• Hands-on experience with Salesforce.com and HubSpot marketing automation.
• Experience with Sitefinity CMS or comparable CMS.
• Working knowledge of Google Analytics 4 and dashboard development.
• Basic knowledge of HTML and routine content updates.
• Strong SEO, paid media, email, and landing-page optimization.
• Ability to translate business goals into actionable digital plans and manage budgets.

Responsibilities

• Develop and lead an integrated digital marketing strategy aligned with business objectives, audience needs, brand priorities, and budget.
• Own the digital customer journey across the website, landing pages, email, paid media, organic search, social media, and other digital touchpoints.
• Manage the company website using Sitefinity CMS, including content publishing, page development, governance, QA, accessibility, SEO, and enhancements.
• Lead global demand-generation and lead-management programs, including MQL flow, segmentation, landing pages, forms, lead nurturing, and sales follow-up.
• Administer and optimize HubSpot marketing automation, including workflows, emails, forms, lists, tracking, data quality, and reporting.
• Collaborate with Sales and IT to maintain CRM integration, improve lead lifecycle management, and support attribution and reporting.
• Plan and optimize SEO, PPC, email, and digital programs to increase traffic, engagement, and qualified leads.

Skills

Digital strategy

CRM integration

Marketing automation

Analytics & reporting

Lead generation

Cross-functional collaboration

Content optimization

Education

Bachelor’s degree in Marketing, Business, Communications, IT or related field

Tools

Salesforce.com

HubSpot

Sitefinity CMS

Google Analytics 4

Canva / Adobe Creative Cloud

Job description

The Senior Digital Marketing Manager leads the strategy, execution, and optimization of digital marketing programs that strengthen the customer experience, generate qualified demand, and support business growth. This role owns the digital marketing ecosystem—including the website, marketing automation, CRM alignment, analytics, and related integrations—and works closely with Marketing, Sales, Product, IT, and external partners to deliver measurable results.

• Develop and lead an integrated digital marketing strategy aligned with business objectives, audience needs, brand priorities, and budget.
• Own the digital customer journey across the corporate website, landing pages, email, paid media, organic search, social media, and other digital touchpoints.
• Manage the company website using Sitefinity CMS, including content publishing, page development, governance, quality assurance, accessibility, search optimization, and coordination of technical enhancements. Sitefinity experience is helpful, but experience managing a comparable enterprise CMS is acceptable.
• Partner with internal stakeholders and outside agencies to plan, produce, maintain, and optimize audience-focused digital content and campaign experiences.
• Lead global demand-generation and lead-management programs, including managing MQL flow across regions, campaign planning, audience segmentation, landing pages, forms, lead nurturing, lead scoring, routing, and sales follow-up processes.
• Administer and optimize HubSpot marketing automation, including workflows, email programs, forms, lists, campaign tracking, data quality, reporting, and platform governance.
• Work closely with Sales and the Salesforce.com administrator to maintain effective CRM and marketing automation integration, improve lead lifecycle management, and support reliable campaign attribution and reporting.
• Use Google Analytics 4 and other reporting tools to establish KPIs, build dashboards, analyze audience and campaign performance, identify insights, and recommend improvements.
• Plan and optimize SEO, answer engine optimization (AEO), paid search, paid social, email, and other digital programs to increase relevant traffic, engagement, conversions, and qualified leads, ensuring digital content follows current SEO and AEO best practices.
• Manage digital marketing technology, integrations, vendors, budgets, documentation, user training, and change-management processes.
• Collaborate with Legal, IT, and business partners to support digital privacy, consent management, data governance, security, and compliance with applicable laws and internal policies.
• Lead, coach, and develop team members as assigned, and foster effective collaboration across departments and external partners.
• Monitor digital marketing trends, technologies, and best practices; evaluate new opportunities and recommend practical improvements.

Qualifications:

Bachelor’s degree with 5+ years related experience as an individual contributor and 3+ years of people/process managerial experience, or equivalent combination of education and experience.

Required

• Degree in Marketing, Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.
• Progressive digital marketing experience, including responsibility for digital strategy, website management, demand generation, marketing technology, and performance measurement.
• Hands-on experience with Salesforce.com and HubSpot marketing automation, including campaign execution, lead management, data quality, integration, and reporting.
• Experience managing content in Sitefinity CMS or a comparable content management system.
• Working knowledge of Google Analytics 4, digital campaign measurement, conversion tracking, dashboard development, and data-informed optimization.
• Basic knowledge of HTML and the ability to make or troubleshoot routine content and formatting updates.
• Strong understanding of SEO, paid media, email marketing, landing-page optimization, lead nurturing, and digital customer journeys.
• Demonstrated ability to translate business goals into actionable digital plans, prioritize competing needs, and manage projects, budgets, vendors, and timelines.
• Strong analytical, problem-solving, organizational, and decision-making skills, with attention to detail and data quality.
• Excellent written, verbal, and interpersonal communication skills, with the ability to collaborate effectively with technical and nontechnical stakeholders.
• Ability to work independently and lead effectively in a fast-paced environment with shifting priorities.
• Experience leading cross-functional teams.
• Experience with consent management, digital accessibility, account-based marketing, or global digital programs.
• Experience with data visualization, testing and optimization tools, integration platforms, or creative tools such as Canva and Adobe Creative Cloud.

Working Conditions:

• Standard office environment and equipment.
• Up to 10% travel required.

Travel Required

Yes . <10%

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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