Senior Digital Marketing Specialist

Cargas Systems; Lancaster (Lancaster County); On-site; USD 75,000 - 115,000; Full time

Job summary

Cargas Systems is seeking a Senior Digital Marketing Specialist to lead our digital marketing strategy and execution from our Lancaster, PA offices. You will drive traffic, generate qualified leads, and boost brand presence through SEO, SEM, social media, display ads, and web marketing.

Use analytics to continually improve campaigns and optimize conversions across channels. Ideal candidates have 5+ years in digital marketing, with strong skills in HTML/CSS, WordPress, marketing automation, and

Qualifications

• Bachelor’s degree or equivalent experience required.
• 5+ years of experience in digital marketing.
• Proficiency in digital marketing tools.
• Proficiency in HTML, CSS, WordPress, marketing automation, and CRM software.

Responsibilities

• Develop the digital marketing strategy with senior leadership and execute campaigns across SEO, SEM, social media, and display advertising.
• Manage multiple digital marketing projects and priorities, using project management tools to coordinate work and meet deadlines.
• Collaborate with marketing leadership to develop and manage a marketing roadmap, track performance, and support advertising, written, and video content, including scripting, filming, and editing.
• Manage website performance and user experience, including content updates, structural improvements, and technical troubleshooting.
• Analyze performance data across channels, identify trends, provide strategic insights, and recommend improvements.
• Conduct A/B testing, website usability testing, and conversion rate optimization initiatives.
• Manage social media channels and external review platforms to maintain brand consistency and reputation.
• Develop and manage the digital marketing budget.
• Stay current on industry trends and emerging marketing tools to continuously strengthen digital marketing capabilities.

Skills

Digital marketing strategy

Campaign optimization

Data analytics

SEO/SEM

Content marketing

Education

Bachelor’s degree or equivalent experience

Tools

WordPress

Marketing automation

CRM software

Google Ads

Google Analytics

Adobe Creative Cloud

Job description

About The Role

Cargas is hiring a Senior Digital Marketing Specialist to lead the strategy, execution, and optimization of our digital marketing efforts. In this role, you’ll drive traffic, generate qualified leads, and increase brand awareness through channels including SEO, SEM, social media, display advertising, and web marketing. You’ll combine analytical skills with creative execution, using data and insights to continuously improve performance across campaigns and platforms.

Key Responsibilities

• Develop the digital marketing strategy with senior leadership and execute campaigns across SEO, SEM, social media, and display advertising.
• Manage multiple digital marketing projects and priorities, using project management tools to coordinate work and meet deadlines.
• Collaborate with marketing leadership to develop and manage a marketing roadmap, track performance, and support advertising, written, and video content, including scripting, filming, and editing.
• Manage website performance and user experience, including content updates, structural improvements, and technical troubleshooting.
• Analyze performance data across channels, identify trends, provide strategic insights, and recommend improvements.
• Conduct A/B testing, website usability testing, and conversion rate optimization initiatives.
• Manage social media channels and external review platforms to maintain brand consistency and reputation.
• Develop and manage the digital marketing budget.
• Stay current on industry trends and emerging marketing tools to continuously strengthen digital marketing capabilities.

Required Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in digital marketing.
• Proficiency in digital marketing tools.
• Proficiency in HTML, CSS, WordPress, marketing automation, and CRM software.

Additional Experience We Value

• Degree in Marketing, Communications, or a related field.
• Experience developing SEO and PPC strategies.
• Adobe Creative Cloud experience.
• Google Ads and/or Google Analytics certifications.
• Strong copywriting, editing, and proofreading skills.

Who We Are

Cargas is an employee-owned software and consulting company where people do meaningful work and share in the success they help create. There’s no one-size-fits-all career path here—you’ll have the tools, support, and flexibility to explore opportunities, build your skills, and grow in ways that are meaningful to you—while contributing to the success of the company. Built on trust and transparency, we practice open-book management, giving employees visibility into company performance so they’re informed, accountable, and connected to our collective goals. Headquartered in Lancaster, Pennsylvania, we’re committed to sustainable growth for both our business and our people.

Culture, Values, & Work

Our core values—employee ownership, teamwork, and customer care—guide how we work and support one another. We collaborate across teams, welcome diverse ideas, and foster an environment where people feel empowered to contribute. Work arrangements vary by role and team and are designed to balance exceptional customer care with flexibility for personal needs. Our employee tenure exceeds industry benchmarks, and we’ve been recognized as a Best Place to Work in Pennsylvania for two decades.

Ownership & Benefits

Employees share in our success through employee ownership, profit sharing, and bonus programs, supported by a competitive total rewards package that includes comprehensive benefits and cost-saving programs focused on mental, physical, financial, and social well-being.

Equal Opportunity Statement

Cargas Systems is an Equal Opportunity Employer. We encourage all applicants who are excited about our company to apply, even if you don't meet every qualification; you may be a great fit for this role or another opportunity at Cargas!