Senior Digital Marketing Lead — Flexible Work & Growth

Cargas Systems; Lancaster (Lancaster County); On-site; USD 75,000 - 115,000; Full time

Job summary

Cargas Systems is seeking a Senior Digital Marketing Specialist to lead our digital marketing strategy and execution from our Lancaster, PA offices. You will drive traffic, generate qualified leads, and boost brand presence through SEO, SEM, social media, display ads, and web marketing.

Use analytics to continually improve campaigns and optimize conversions across channels. Ideal candidates have 5+ years in digital marketing, with strong skills in HTML/CSS, WordPress, marketing automation, and

Qualifications

• Bachelor’s degree or equivalent experience required.
• 5+ years of experience in digital marketing.
• Proficiency in digital marketing tools.
• Proficiency in HTML, CSS, WordPress, marketing automation, and CRM software.

Responsibilities

• Develop the digital marketing strategy with senior leadership and execute campaigns across SEO, SEM, social media, and display advertising.
• Manage multiple digital marketing projects and priorities, using project management tools to coordinate work and meet deadlines.
• Collaborate with marketing leadership to develop and manage a marketing roadmap, track performance, and support advertising, written, and video content, including scripting, filming, and editing.
• Manage website performance and user experience, including content updates, structural improvements, and technical troubleshooting.
• Analyze performance data across channels, identify trends, provide strategic insights, and recommend improvements.
• Conduct A/B testing, website usability testing, and conversion rate optimization initiatives.
• Manage social media channels and external review platforms to maintain brand consistency and reputation.
• Develop and manage the digital marketing budget.
• Stay current on industry trends and emerging marketing tools to continuously strengthen digital marketing capabilities.

Skills

Digital marketing strategy

Campaign optimization

Data analytics

SEO/SEM

Content marketing

Education

Bachelor’s degree or equivalent experience

Tools

WordPress

Marketing automation

CRM software

Google Ads

Google Analytics

Adobe Creative Cloud

Job description

Cargas Systems is seeking a Senior Digital Marketing Specialist to lead our digital marketing strategy and execution from our Lancaster, PA offices. You will drive traffic, generate qualified leads, and boost brand presence through SEO, SEM, social media, display ads, and web marketing.

Use analytics to continually improve campaigns and optimize conversions across channels. Ideal candidates have 5+ years in digital marketing, with strong skills in HTML/CSS, WordPress, marketing automation, and