Senior Digital Marketing Lead – Luxury Hotels

Stonebridge Companies; United States; Vor Ort; USD 85.000 - 100.000; Vollzeit

Benefits dieser Stelle

Medical benefits

401(k) matching

Zusammenfassung

Stonebridge Companies in Denver, CO seeks a Senior Manager of Digital Marketing to lead strategy and execution for a portfolio of hotels. You will drive digital advertising, content, website management, social media, and online listings to boost bookings and revenue, partnering with Revenue Management and Sales.

Candidate is ROI-focused, data-driven, with leadership in hospitality marketing. The role requires 5+ years in digital marketing in hospitality, CMS/analytics proficiency, and a track

Qualifikationen

• Bachelor’s degree in Marketing or related field, or equivalent professional experience.
• Minimum five (5) years of digital marketing experience within the hospitality industry.
• Preferred experience working with Independent or boutique hotels and resorts.
• Demonstrated experience developing and managing business-to-consumer digital advertising campaigns across display, search, metasearch, SEO, SEM, paid social media, and other digital channels.
• Minimum three (3) years of people leadership experience, with a demonstrated ability to coach, develop, and support team members.
• Experience managing digital marketing strategies across a portfolio of multiple hotel properties.
• Proficiency with website content management systems, including WordPress, Adobe Experience Manager, or similar platforms.
• Experience with web analytics tools and the ability to interpret performance data to optimize campaigns and digital platforms.
• Working knowledge of artificial intelligence tools, techniques, and marketing best practices preferred.
• Basic graphic design experience and familiarity with Adobe Creative Suite, Canva, or similar design tools preferred.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Strong written and verbal communication skills with the ability to collaborate effectively across departments and organizational levels.
• Proactive and innovative approach, with a commitment to monitoring digital marketing trends and implementing industry best practices.

Aufgaben

• Lead the annual marketing planning process and execution of comprehensive digital marketing strategies for assigned hotels.
• Develop, execute, and optimize digital advertising campaigns across display, search, metasearch, paid social media, and other channels to drive website traffic, online bookings, and revenue.
• Serve as the primary marketing partner for assigned properties, collaborating with Revenue Management, Sales, and Operations leadership to evaluate and optimize marketing strategies.
• Manage digital marketing budgets, ensuring effective channel allocation, return on advertising spend, and alignment with business objectives.
• Lead partnership, co-op, loyalty, and brand-supported marketing campaigns in collaboration with corporate brand partners.
• Oversee branded and independent hotel websites, ensuring content accuracy, alignment with property positioning, search performance, and overall site health.
• Develop upselling and cross-selling strategies to increase non-room revenue from food and beverage outlets, meetings and events, spas, wellness services, activities, and other hotel amenities.
• Oversee the development of creative assets for digital advertising, on-property marketing, and sales collateral.
• Monitor website, channel, and campaign performance to identify opportunities and optimize marketing effectiveness.
• Ensure brand messaging and standards remain consistent across all digital channels and platforms.

Kenntnisse

Digital marketing

Leadership

Strategic planning

Data-driven

Ausbildung

Bachelor’s degree in Marketing

Tools

WordPress

Adobe Experience Manager

SEO

SEM

Google Analytics

Jobbeschreibung

Stonebridge Companies in Denver, CO seeks a Senior Manager of Digital Marketing to lead strategy and execution for a portfolio of hotels. You will drive digital advertising, content, website management, social media, and online listings to boost bookings and revenue, partnering with Revenue Management and Sales.

Candidate is ROI-focused, data-driven, with leadership in hospitality marketing. The role requires 5+ years in digital marketing in hospitality, CMS/analytics proficiency, and a track