Senior Digital Marketing Director, B2B Tech

Samsung Electronics; Plano (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) plan

Employee Purchase Program

Tuition Assistance

Paid Time Off

Wellness Incentives

Bonus program

Job summary

Samsung Electronics America, Inc. seeks a senior marketer to lead channel/B2B strategy, digital campaigns and cross-functional collaboration. You will drive lead gen, content production, and CRM activities across major platforms.

The role requires 12+ years in marketing, strong leadership, and expertise in digital channel execution within a high-tech environment. It includes evolving MDF spend and direct collaboration with Sales teams.

Qualifications

• Bachelor’s degree in marketing or related field with 12+ years experience in channel or B2B marketing.
• Experience leading direct and indirect teams, including agency oversight.
• Background in brand or channel marketing with emphasis on digital channel execution.
• Experience with cross-functional collaboration in high-tech product industry.
• Strong communication skills, advanced Excel/PowerPoint, AI fluency is a plus.

Responsibilities

• Collaborate closely with the Display Integrated Marketing team to create compelling marketing assets for digital channels and Sales support.
• Oversee CRM & Lead Generation campaigns to generate pipeline and measure results with agency partners.
• Oversee Content & Social calendar across LinkedIn, Facebook, Instagram, X and YouTube to expand reach.
• Oversee Creative Services team of designers and manage the request pipeline and timeliness.
• Work with cross-divisional groups to maximize MDF spend and shared platforms.
• Attend events to participate in or oversee content filming and production on-site.
• Share campaign performance reporting monthly and insights with local and global teams.

Skills

Channel Marketing

B2B Marketing

Team Leadership

Digital Channel Execution

Content Strategy

Data Analytics

Education

Bachelor's degree in Marketing

Tools

Excel

PowerPoint

Job description

Samsung Electronics America, Inc. seeks a senior marketer to lead channel/B2B strategy, digital campaigns and cross-functional collaboration. You will drive lead gen, content production, and CRM activities across major platforms.

The role requires 12+ years in marketing, strong leadership, and expertise in digital channel execution within a high-tech environment. It includes evolving MDF spend and direct collaboration with Sales teams.