Digital Marketing Manager — eCommerce & UX Lead

Samsung; Plano (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a Manager, Digital Marketing, .COM to act as a digital subject matter expert with 5+ years of cross-functional collaboration experience.

The role focuses on website builds, backend platform management, UX and on-site functionality to drive the consumer journey. You will manage agency briefs, asset management, and optimize digital channels to grow awareness and market share across samsung.com.

Qualifications

• 5+ years of experience building relationships with cross-functional teams to influence, drive sales and build breakthrough digital experiences.
• Experience with website builds, backend platform management, UX and on-site functionality as it pertains to driving the consumer experience journey.
• Experience managing agency briefings and workflow.
• Experience with asset management, types and formats.
• Experience identifying efficiency improvements across digital channels that are core to business strategies.

Responsibilities

• Key DA samsung.com point of contact for Brand Experience, PM, e-Commerce and Corporate Marketing teams to ensure online messaging consistency.
• Socialize and collaborate with Channel marketing teams for cross-channel asset usage and sharing of best practices.
• Align creative messaging for S.com with BX master toolkits to create fit-for-purpose, consumer-centric copy & content to impact the HA business in owned channels, drive traffic and yield conversions, being mindful of consumer journey phase and intent.
• Work closely with ecommerce teams to continually improve S.com for a best-in-class consumer experience with streamlined, consistent pages, advanced UX and value-add content
• Ideate creative concepts and tactics to break through competitive noise and create compelling experiences and offers for the consumer
• Primary point of contact for creative agencies to ensure asset consistency throughout CEJ for owned
• Implement and drive process for all growing digital needs, find efficiencies and offer forward-thinking solutions
• Ensure marketing content on DA website pages are optimized and prioritized correctly
• Coordinate with Media, CRM and social managers to ensure optimized and personalized landing page experiences
• Lead creative for all promotions across s.com driving the GTM process for cross-channel digital execution.

Skills

Cross-functional collaboration

Digital marketing

Website UX

Agency management

Asset management

Job description

Samsung Electronics America, Inc. is seeking a Manager, Digital Marketing, .COM to act as a digital subject matter expert with 5+ years of cross-functional collaboration experience.

The role focuses on website builds, backend platform management, UX and on-site functionality to drive the consumer journey. You will manage agency briefs, asset management, and optimize digital channels to grow awareness and market share across samsung.com.