Senior Digital Marketing Analytics Lead

PNC; Pittsburgh (Allegheny County); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental & vision

Life insurance

Disability protection

401(k) with match

Pension plan

Stock purchase plan

Paid holidays

Job summary

PNC is seeking a Business Analytics Lead in Pittsburgh to strengthen the data foundation powering digital marketing measurement, analytics, experimentation, and optimization. The role focuses on digital data, tracing data end-to-end, and translating measurement needs into scalable solutions.

The ideal candidate combines SQL and data skills with a deep understanding of the digital marketing ecosystem to drive trusted insights and business value.

Qualifications

• Strong SQL and experience with large datasets.
• Deep understanding of digital marketing data.
• Experience with data validation and root-cause analysis.
• Ability to document data lineage and dependencies.
• Translate business requirements into data requirements.
• Strong analytical and problem-solving skills.
• Ability to communicate technical data concepts clearly.

Responsibilities

• Own expertise in the digital data ecosystem and maintain documentation.
• Partner with analysts, Marketing, MarTech, and Data teams to resolve data gaps and quality issues.
• Establish reusable datasets and consistent definitions across the team.
• Help establish governed sources of truth for digital marketing performance.
• Build datasets supporting funnel measurement, channel performance, attribution, experimentation.
• Connect upstream digital interactions to downstream outcomes for broader evaluation.
• Support analytical use cases across Paid Search, Display, Social, Affiliate and other digital channels.

Skills

SQL skills

Digital analytics data

Data validation & reconciliation

Data lineage & transformations

Requirements translation

Analytical problem solving

Clear data-communication

Education

Bachelor's degree

Tools

Adobe Analytics

Adobe Experience Platform

CDP concepts

Google Campaign Manager

Paid media data tools

Job description

PNC is seeking a Business Analytics Lead in Pittsburgh to strengthen the data foundation powering digital marketing measurement, analytics, experimentation, and optimization. The role focuses on digital data, tracing data end-to-end, and translating measurement needs into scalable solutions.

The ideal candidate combines SQL and data skills with a deep understanding of the digital marketing ecosystem to drive trusted insights and business value.