Senior Digital Marketing Analyst & Campaign Strategist

Appalachian Regional Healthcare (ARH); Lexington (KY); On-site; USD 70,000 - 95,000; Full time

Job summary

Appalachian Regional Healthcare (ARH) is seeking a digital marketing professional to manage and grow ARH's online presence across web, social, and traditional media. You will gather data from internal and external sources to build comprehensive campaign reports and optimize budgets, while collaborating with creative and accounting teams for smooth operations.

The role focuses on maintaining brand integrity, improving patient and provider engagement, and staying current with industry best

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 5+ years progressive experience in digital marketing or related roles.
• Strong analytical and data-driven decision-making capabilities.

Responsibilities

• Analyze digital marketing data to identify trends and opportunities.
• Develop and implement digital marketing strategies and campaigns.
• Optimize digital presence through SEO, SEM, and analytics tooling.
• Collaborate with marketing team to create engaging content and promotional materials.
• Monitor campaign performance and provide actionable insights.
• Manage marketing budgets, invoices, and coding to accounts.
• Coordinate with vendors and internal teams to run campaigns and report results.

Skills

Digital marketing

Data analysis

SEO/SEM

Budget management

Content creation

Cross-functional teamwork

Vendor management

Education

Bachelor's Degree in Marketing/Business/Communications/Graphic Design or Healthcare Administration

Tools

Google Analytics

AdWords

WordPress

Yext

Job description

Appalachian Regional Healthcare (ARH) is seeking a digital marketing professional to manage and grow ARH's online presence across web, social, and traditional media. You will gather data from internal and external sources to build comprehensive campaign reports and optimize budgets, while collaborating with creative and accounting teams for smooth operations.

The role focuses on maintaining brand integrity, improving patient and provider engagement, and staying current with industry best