Digital Campaign Strategist & Marketing Analyst

Appalachian Regional Healthcare, Inc.; Hazard (KY); On-site; USD 70,000 - 95,000; Full time

Job summary

Appalachian Regional Healthcare, Inc. seeks a seasoned digital marketing professional to manage ARH's digital brand and campaigns. You will analyze data, develop strategies, and optimize content across web, social, and paid channels while coordinating with the accounting team on budgets and invoices.

Responsibilities include reporting campaign performance, creating engaging content, and staying current with digital trends to recruit patients and staff. Hybrid or on-site in Hazard preferred.

Qualifications

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Responsibilities

• Analyze digital marketing data to identify trends, insights, and opportunities for improvement with organic and paid advertising.
• Develop and implement digital marketing strategies, as well as full campaigns with marketing managers.
• Manage, analyze, and optimize digital presence through SEO, SEM, Google Analytics, and digital campaigns.
• Collaborate with the marketing team to create engaging content and promotional materials.
• Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations.

Skills

Digital marketing

SEO/SEM

Analytics

Content creation

UX/UI focus

Collaboration

Communication

Photography

Videography

Education

Bachelor's Degree in Marketing, Business Management, Communications (PR), Graphic/Media Design or Healthcare Administration or related field

Tools

Google Analytics

AdWords

WordPress

Facebook Blueprint

Yext

Page Builder

Job description

Appalachian Regional Healthcare, Inc. seeks a seasoned digital marketing professional to manage ARH's digital brand and campaigns. You will analyze data, develop strategies, and optimize content across web, social, and paid channels while coordinating with the accounting team on budgets and invoices.

Responsibilities include reporting campaign performance, creating engaging content, and staying current with digital trends to recruit patients and staff. Hybrid or on-site in Hazard preferred.