Senior Digital Marketing Analyst

JPL; New York (NY); Remote; USD 90,000 - 110,000; Full time

Job summary

An innovative agency is seeking a Senior Digital Marketing Analyst who thrives on data analysis and insights generation. This remote role focuses on optimizing digital marketing performance through effective tracking and reporting across various channels, including paid media. The ideal candidate will leverage their expertise in tools like Google Analytics and Power BI to provide actionable recommendations that drive marketing success. Join a dynamic team where your analytical skills will directly impact client outcomes and help shape data-driven strategies in a fast-paced environment.

Qualifications

• 4+ years of experience in marketing analytics with a focus on data analysis.
• Hands-on experience with paid search and social media analytics.
• Ability to create compelling data visualizations.

Responsibilities

• Track and analyze paid media campaigns for actionable insights.
• Create high-impact reports and strategic recommendations.
• Act as a subject matter expert for client accounts.

Skills

Data Analysis

Digital Marketing

Paid Media Analytics

Reporting

Communication Skills

A/B Testing

Predictive Analytics

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Statistics

Bachelor’s Degree in Business

Tools

Google Analytics 4

Adobe Analytics

Power BI

Looker Studio

Google Tag Manager

Job description

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The Senior Digital Marketing Analyst plays a crucial role in tracking, collecting, visualizing, and interpreting data to measure and optimize digital marketing performance. This role requires a highly skilled, hands-on digital marketing analyst who is deeply immersed in data analysis, reporting, and insights generation. The ideal candidate will be a self-sufficient expert who can step into the role and immediately contribute high-quality analysis and recommendations. This role requires a balance of technical expertise, strategic thinking, and strong communication skills to translate complex data into actionable insights for clients and internal teams.

As part of a data-driven agency, this role goes beyond standard reporting. It demands a proactive, high-performing professional who independently identifies insights, uncovers campaign optimization opportunities, and ensures that data-driven decisions drive marketing success. The ideal candidate is comfortable being hands-on with data, executing advanced analytics, and providing actionable recommendations without waiting for direction. The senior analyst will serve as a subject matter expert (SME) for multiple clients, maintaining direct relationships and collaborating with internal teams to ensure data-driven marketing strategies. This role strongly emphasizes paid media analytics, requiring expertise in paid media channels, including paid search, paid social, and programmatic advertising platforms.

This is a remote position open to candidates based in NY, NJ, PA, or MD, with occasional travel to our headquarters in Harrisburg, PA.

Responsibilities:

• Track and analyze the effectiveness of paid media campaigns across, search, display, social, video, and programmatic channels, providing actionable insights to improve ROI
• Assess the performance of digital marketing initiatives holistically; identifying trends, anomalies, and optimization opportunities across multiple marketing platforms
• Create and present high-impact reports, data-driven insights, and strategic recommendations for clients on paid search (ex. Google Ads), paid social (ex. Meta Ads, LinkedIn, TikTok), and programmatic campaigns to assess performance and provide optimization recommendations
• Act as an SME for client accounts, guiding best practices in digital analytics, campaign measurement, and optimization strategies
• Serve as the primary analytics resource for multiple external clients and internal teams, translating complex data findings into clear, compelling insights and helping drive optimizations that impact client success
• Track, analyze, and synthesize digital marketing performance across paid search, paid social, programmatic, and organic channels. Conduct deep-dive analyses to uncover key performance drivers, assess attribution models, and develop actionable optimization strategies
• Maintain the digital analytics reporting environment to ensure clean, accurate, and actionable data for decision-making
• Define key performance indicators (KPIs), build dashboards using tools like Google Analytics, Looker Studio, Power BI and others to automate reporting process
• Ensure correct data tracking implementation through tag management tools such as Google Tag Manager and manage naming convention processes to ensure smooth integration with reporting
• Conduct A/B testing, user journey analysis, personalization, and conversion tracking efforts to improve digital marketing performance
• Provide predictive analytics and trend forecasting to guide digital marketing investment decisions and campaign planning
• Contribute to implementing and usingAI-driven marketing analytics technologies and automation tools
• Monitor industry trends, competitor strategies and emerging digital marketing technologies to inform strategy adjustments
  
  

Qualifications:

• Bachelor’s degree in marketing, statistics, business, economics, or a related quantitative discipline. A minimum of 4+ years of experience in marketing analytics, digital analytics, or a related field, with a strong focus on hands-on data analysis, reporting, and insight development
• Must have hands-on experience analyzing paid search, paid social (Meta Ads, LinkedIn, TikTok), and programmatic campaign performance
• Proficiency with digital analytics platforms such as Google Analytics 4, and Adobe Analytics.
• Strong experience using dashboarding tools (ex.Microsoft PowerBI, Looker Studio, Datorama) to create compelling data visualizations
• Ability to translate complex analytical findings into clear, compelling insights for non-technical stakeholders, ensuring recommendations are strategic and actionable
• Experience not just in reporting, but in providing strategic, business-oriented insights to guide marketing and media decision-making
• Demonstrated ability to ensure data integrity, accuracy, and precision in all reports and dashboards
• Must be able to identify and address issues independently, rather than waiting for direction
• Basic experience with SQL, Python, or R is preferred/not required, with a strong emphasis on candidates who are eager to learn and apply technical skills
• Familiarity with AI-driven analytics, marketing automation, and emerging technologies is preferred
• Strong ability to manage multiple client relationships, act as a trusted analytics advisor, and collaborate with internal teams to drive success
  
  

Pay: From $90,000 annually

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Internet Publishing

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