Senior Digital Growth & CRM Marketing Leader

Align Technology, Inc.; San Jose (CA); On-site; USD 154,600 - 212,600; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k plan with employer match

Paid vacation up to 17 days

Employee Stock Purchase Program

Family Benefits and Assistance

Short-term and long-term disability insurance

Job summary

A leading medical technology company in San Jose is seeking a Senior Digital Consumer Growth Marketing Manager to drive the strategy for consumer growth through web and CRM. The ideal candidate should have over 10 years of experience, including managing digital marketing strategies and CRM platforms, to optimize the digital consumer journey. This role requires collaboration with cross-functional teams to enhance engagement and retention. Competitive salary range offered based on experience.

Qualifications

• Minimum of 10 years of experience with at least 6 years in consumer web, SEO or CRM.
• Experience in managing CRM platforms and executing digital marketing strategies.
• Ability to define and execute measurement systems for performance.

Responsibilities

• Lead the strategy and execution of digital consumer growth across the web and CRM.
• Develop and execute customer relationship marketing strategies.
• Manage SEO/GEO content strategies to enhance web visibility.

Skills

Collaboration

Digital marketing expertise

Consumer journey understanding

Stakeholder management

Education

Bachelor's degree in business or marketing

Tools

Optimizely

Google Analytics

Salesforce

JIRA

Contentful

HotJar

GEO tools

Job description

A leading medical technology company in San Jose is seeking a Senior Digital Consumer Growth Marketing Manager to drive the strategy for consumer growth through web and CRM. The ideal candidate should have over 10 years of experience, including managing digital marketing strategies and CRM platforms, to optimize the digital consumer journey. This role requires collaboration with cross-functional teams to enhance engagement and retention. Competitive salary range offered based on experience.