Senior Digital Experience Engineer

Solo Brands; United States; On-site; USD 120,000 - 150,000; Full time

Job summary

Solo Brands is seeking a Senior Digital Experience Engineer to join our Digital team. This hands-on, high-impact role sits at the intersection of UX, engineering, and experimentation to turn executive ideas into rapid, live experiments across our e-commerce properties.

You will own end-to-end A/B tests, drive personalization initiatives, and partner with UX to translate concepts into implementable requirements for the engineering team.

Qualifications

• Hands-on experience running A/B testing and personalization programs end-to-end.

Responsibilities

• Own end-to-end execution of A/B tests and personalization campaigns across Solo Brands' e-commerce properties.
• Serve as first responder for high-priority, time-sensitive front-end initiatives.
• Partner with UX to translate concepts into clear, dev-ready requirements for the engineering team.
• Build front-end solutions yourself when speed matters — you're an architect and an implementer.
• Architect and maintain our experimentation and personalization framework, including best practices, governance, and a test-and-learn culture.
• Use data to inform solution design, define success metrics, and drive continuous improvement across the customer journey.
• Treat page speed, usability, and accessibility as foundational requirements, not afterthoughts.
• Evaluate and recommend tools, platforms, and integrations that increase experimentation velocity and personalization capability.
• Collaborate cross-functionally with UX, CX, marketing, and product to surface optimization opportunities.
• Contribute to technical discovery and scoping for larger digital initiatives.

Skills

A/B testing

Personalization

E-commerce

Tech requirements

Data-driven decisions

Web accessibility

Web performance

Ambiguity tolerance

Frontend engineering

Collaboration

Education

Bachelor's degree or equivalent

Tools

React

Salesforce Commerce Cloud

Headless/Composable architecture

Job description

Solo Brands is hiring a Senior Digital Experience Engineer to join our Digital team. This is a high-impact, hands-on role for a builder who also thinks strategically — someone who can turn an executive's idea into a live, working experiment in days, not weeks. You'll sit at the intersection of UX, engineering, and experimentation, driving speed and precision across our e-commerce properties.

What You'll Do

• Own end-to-end execution of A/B tests and personalization campaigns across Solo Brands' e-commerce properties
• Serve as first responder for high-priority, time-sensitive front-end initiatives — including executive-driven requests that demand speed without compromising quality
• Partner with UX to translate concepts into clear, dev-ready requirements for the engineering team
• Build front-end solutions yourself when speed matters — you're an architect and an implementer
• Architect and maintain our experimentation and personalization framework, including best practices, governance, and a test-and-learn culture
• Use data to inform solution design, define success metrics, and drive continuous improvement across the customer journey
• Treat page speed, usability, and accessibility as foundational requirements, not afterthoughts
• Evaluate and recommend tools, platforms, and integrations that increase experimentation velocity and personalization capability
• Collaborate cross-functionally with UX, CX, marketing, and product to surface optimization opportunities
• Contribute to technical discovery and scoping for larger digital initiatives

What You Bring

Required

• Hands-on experience running A/B testing and personalization programs end-to-end, not just observing them
• Strong grasp of e-commerce, customer journeys, and conversion optimization
• Experience directing or collaborating closely with development teams, including writing clear technical requirements
• A data-driven approach — you use analytics and performance metrics to guide decisions and measure impact
• Genuine commitment to web performance and accessibility standards (Core Web Vitals, WCAG) as a baseline
• Comfort with ambiguity — you can take a rough idea on Tuesday and deliver a working prototype by Thursday
• 5+ years of relevant experience with a bachelor's degree, or 7+ years of equivalent experience without one

Preferred

• Salesforce Commerce Cloud experience
• Back-end or database development experience
• Familiarity with headless or composable commerce architectures
• Experience in a multi-brand or enterprise DTC environment
• A track record spanning both technical implementation and strategic experimentation road mapping

You Might Be a Fit If You...

• Are the person your team calls when something needs to ship now
• Can write a PRD in the morning and push a React fix by the afternoon
• Approach experimentation as a discipline, not a one-off tactic
• Hold usability and accessibility to a high standard by default, not on request
• Operate independently and take true ownership of outcomes