Senior Front-End Engineer: Experimentation & Personalization

Solo Brands; United States; On-site; USD 120,000 - 150,000; Full time

Job summary

Solo Brands is seeking a Senior Digital Experience Engineer to join our Digital team. This hands-on, high-impact role sits at the intersection of UX, engineering, and experimentation to turn executive ideas into rapid, live experiments across our e-commerce properties.

You will own end-to-end A/B tests, drive personalization initiatives, and partner with UX to translate concepts into implementable requirements for the engineering team.

Qualifications

• Hands-on experience running A/B testing and personalization programs end-to-end.

Responsibilities

• Own end-to-end execution of A/B tests and personalization campaigns across Solo Brands' e-commerce properties.
• Serve as first responder for high-priority, time-sensitive front-end initiatives.
• Partner with UX to translate concepts into clear, dev-ready requirements for the engineering team.
• Build front-end solutions yourself when speed matters — you're an architect and an implementer.
• Architect and maintain our experimentation and personalization framework, including best practices, governance, and a test-and-learn culture.
• Use data to inform solution design, define success metrics, and drive continuous improvement across the customer journey.
• Treat page speed, usability, and accessibility as foundational requirements, not afterthoughts.
• Evaluate and recommend tools, platforms, and integrations that increase experimentation velocity and personalization capability.
• Collaborate cross-functionally with UX, CX, marketing, and product to surface optimization opportunities.
• Contribute to technical discovery and scoping for larger digital initiatives.

Skills

A/B testing

Personalization

E-commerce

Tech requirements

Data-driven decisions

Web accessibility

Web performance

Ambiguity tolerance

Frontend engineering

Collaboration

Education

Bachelor's degree or equivalent

Tools

React

Salesforce Commerce Cloud

Headless/Composable architecture

Job description

Solo Brands is seeking a Senior Digital Experience Engineer to join our Digital team. This hands-on, high-impact role sits at the intersection of UX, engineering, and experimentation to turn executive ideas into rapid, live experiments across our e-commerce properties.

You will own end-to-end A/B tests, drive personalization initiatives, and partner with UX to translate concepts into implementable requirements for the engineering team.