Senior Digital Engagement Analyst — Events & Campaigns

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 75,000 - 125,000; Full time

Benefits offered by this job

401k with up to 4.25% match

Discounted Employee Stock PurchasePlan

Tuition‑Free Education

10‑week Maternity/Parental Leave

10% Associate Discount

Job summary

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Senior Analyst-Digital Engagement to plan, execute, and analyze events and campaigns within the digital ecosystem.

You will collaborate with Marketing, Digital Production, and Digital Commerce to optimize the online customer experience and deliver insights that drive future initiatives. The role requires 4+ years of relevant experience and a background in analytics and cross-functional teamwork.

Qualifications

• Bachelor's degree or equivalent years of experience in a relevant field.
• 4+ years of relevant experience.
• 4+ years of experience in retail industry.
• Experience with Adobe Analytics and Workspace.
• Experience working with cross-functional teams.

Responsibilities

• Plan or execute digital events, campaigns, and promotions of medium to large scope to boost engagement.
• Track campaign timelines, action steps, and project status with weekly leadership updates.
• Prepare digital project details to support global Marketing, Digital Production, and Digital Commerce teams.
• Create and use dashboards and reports to measure campaign effectiveness and insights.

Skills

Analytics

Campaign management

Cross-functional collaboration

Mentoring

Education

Bachelor's degree in business administration, marketing, finance, or related field

Tools

Adobe Analytics

Adobe Workspace

Job description

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Senior Analyst-Digital Engagement to plan, execute, and analyze events and campaigns within the digital ecosystem.

You will collaborate with Marketing, Digital Production, and Digital Commerce to optimize the online customer experience and deliver insights that drive future initiatives. The role requires 4+ years of relevant experience and a background in analytics and cross-functional teamwork.