Lead Analyst, Digital Engagement & Growth

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k match

Employee stock purchase plan

Tuition-free education

Maternity/Parental leave

Employee discount

Job summary

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Lead Analyst-Digital Engagement to develop and launch site merchandising tactics for events and enterprise priorities across the Lowe's digital ecosystem.

You will review campaign performance with the team and translate insights into action while guiding the team. The role spans Engagement Planning, Execution, Creative Production, or Site Operations, and includes mentoring colleagues to deepen knowledge of online objectives and customer

Qualifications

• Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 6+ years of relevant experience in the retail industry
• Experience analyzing data, drawing insights, and translating into business recommendations
• Experience in online retail or omnichannel merchandising/marketing
• Experience in merchandising, marketing, finance, or related field
• Experience in customer insights, customer relationship management, or customer experience
• Experience working on or with cross-functional teams
• Experience with one or more data and analytics tools, such as Adobe Analytics, SQL, Power BI, or MicroStrategy

Responsibilities

• Analyze performance data, customer behaviors, and benchmarks to improve the DIY site experience for events and priorities.
• Create and deploy digital merchandising tactics to maximize site real estate with cross-functional partners.
• Share project priorities with global teams across merchandising, marketing, pricing, digital production, and online for campaigns.
• Develop campaign dashboards and build reports using analytics and CX tools to interpret performance.
• Lead process improvements to increase team efficiency and reduce bottlenecks, costs, and errors.
• Review campaign metrics to evaluate and optimize online customer experience across channels.
• Present strategies and insights to stakeholders to guide future activities.
• Influence partner teams on site improvements to boost engagement and conversions.
• Coach and develop less experienced team members.

Skills

Data analysis

Cross-functional teams

Adobe Analytics

SQL

Power BI

MicroStrategy

Merchandising

Online retail

Education

Bachelor’s degree in business administration, marketing, finance, or related field

Tools

Power BI

MicroStrategy

SQL

Adobe Analytics

Job description

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Lead Analyst-Digital Engagement to develop and launch site merchandising tactics for events and enterprise priorities across the Lowe's digital ecosystem.

You will review campaign performance with the team and translate insights into action while guiding the team. The role spans Engagement Planning, Execution, Creative Production, or Site Operations, and includes mentoring colleagues to deepen knowledge of online objectives and customer