Senior Digital Designer

Craft; New York (NY); Remote; USD 120,000 - 160,000; Full time

Job summary

Craft in New York is seeking a Senior Digital Brand Designer to bring the brand to life across web, campaigns and product marketing to social and interactive experiences. Critically, you'll own the Figma systems underneath it: tokens, components, templates, workflows that ensure all of the teams work cohesively.

This role bridges the brand studio and a separate, more siloed web and engineering department. You will speak to engineers and scale craft within Figma—creating digital brand systems

Qualifications

• Around 5–8 years in a strong in-house studio or design-led agency.
• Fluent in Figma and design systems.
• Able to speak with engineers and product teams.
• Portfolio demonstrates digital brand systems, not just campaigns.

Responsibilities

• Own the Figma systems including tokens, components, templates and workflows to ensure cohesive teamwork.
• Bring the brand to life across web, campaigns, product marketing, social and interactive experiences.
• Bridge the brand studio and the web/engineering department for scalable craft.
• Collaborate with engineers and product teams to scale brand systems.

Skills

Figma

Design systems

Brand design

Cross-functional collaboration

Engineering communication

Tools

Figma tokens

Figma components

Templates

Job description

The studio's stated ambition is to be one of the best in-house creative teams by the end of 2027. Most brand teams inside large software companies are treated as creative services - a queue of requests, a machine for turning out assets. This one has spent the last six months walking away from that model, and the Senior Digital Brand Designer who joins now catches it early.

The Role

You'll bring the brand to life across every digital surface from web, campaigns and product marketing to social and interactive experiences. Critically, you'll own the Figma systems underneath it: tokens, components, templates, workflows that ensure all of the teams work cohesively.

This role deliberately bridges the brand studio and a separate, more siloed web and engineering department. It needs someone who can genuinely speak to engineers and scale craft within Figma - not just design for digital, but make it hold together everywhere people encounter it.

The Package

$120,000 - $160,000

Remote-first, with main hubs in London & New York

Clear promotion and development pathway

The Person

You have around 5 - 8 years in a strong in-house studio or design-led agency, ideally in a systems-heavy environment. Brand-led and fluent in Figma and design systems, you're comfortable talking to engineers and product teams, and your portfolio shows digital brand systems, not isolated campaign pieces.

A more diverse team is a more creative team.

It's our job to build teams of people, and we're proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.