Senior Digital Designer

Craft Agency Ltd.; New York (NY); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote-first

Main hub in London

Promotion and development pathway

Job summary

Craft Agency Ltd. is seeking a Senior Digital Brand Designer to lead brand systems across web, campaigns and product marketing. You’ll own the Figma token system, components and templates, ensuring cohesive work from designers to engineers.

The role sits between the brand studio and a separate web/engineering team. You’ll translate brand into scalable design systems, speak fluently with product squads, and elevate digital brand experiences across surfaces.

Qualifications

• 5–8 years in a strong in-house studio or design-led agency, ideally in a systems-heavy environment.
• Brand-led and fluent in Figma and design systems; comfortable talking to engineers and product teams.
• Portfolio shows digital brand systems, not isolated campaign pieces.

Responsibilities

• Own brand across web, campaigns, product marketing, social and interactive experiences.
• Scale craft within Figma: tokens, components, templates, workflows and ensure cross-team cohesion.

Skills

Brand design

Figma

Design systems

Engineering collaboration

Tools

Figma

Job description

The studio’s stated ambition is to be one of the best in-house creative teams by the end of 2027. Most brand teams inside large software companies are treated as creative services – a queue of requests, a machine for turning out assets. This one has spent the last six months walking away from that model, and the Senior Digital Brand Designer who joins now catches it early.

The Role

You’ll bring the brand to life across every digital surface from web, campaigns and product marketing to social and interactive experiences. Critically, you’ll own the Figma systems underneath it: tokens, components, templates, workflows that ensure all of the teams work cohesively.

This role deliberately bridges the brand studio and a separate, more siloed web and engineering department. It needs someone who can genuinely speak to engineers and scale craft within Figma – not just design for digital, but make it hold together everywhere people encounter it.

The Package

• $120,000 – $160,000
• Remote-first, with a main hub in London
• Clear promotion and development pathway

The Person

You have around 5 – 8 years in a strong in-house studio or design-led agency, ideally in a systems-heavy environment. Brand-led and fluent in Figma and design systems, you’re comfortable talking to engineers and product teams, and your portfolio shows digital brand systems, not isolated campaign pieces.