Senior Digital Designer

TULA Skincare; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

TULA Skincare in New York is seeking a senior digital designer to own large-scale projects from ideation to execution across site, digital marketing, and e-commerce.

You will create and maintain the brand book and design systems in Figma, partner with cross-functional teams, and present solutions to senior leadership.

Qualifications

• 5+ years of digital design experience.
• Strong portfolio across web and mobile.
• Ability to translate business requirements into design.
• Experience building design systems and brand guidelines.
• Proficiency in common design tools.

Responsibilities

• Lead large-scale digital design projects from ideation to execution.
• Develop and maintain brand books and design systems.
• Collaborate with print, UX, and cross-functional teams.
• Leverage data-driven insights to inform creative decisions.
• Present designs to leadership and optimize resources.

Skills

Digital design

Portfolio development

Brand guidelines

UI/UX design

Design systems

Tools

Adobe Creative Suite

Figma

Sketch

InVision

Job description

• Own large-scale digital design projects from ideation to execution, effectively managing competing priorities and executing creative briefs across site, digital marketing, and e-commerce platforms


• Own and create the brand book and brand guidelines, ensuring consistency across all digital platforms. Develop, manage, and maintain Figma-based design systems to support both internal and external design teams.


• Partner with print, UX, and cross-functional teams to ensure design consistency, optimize workflows, and implement best practices across the business, cultivating strong relationships to drive seamless execution


• Seek and leverage data-driven insights from cross-functional partners to inform creative decisions, staying at the forefront of **industry innovations and software advancements to bring fresh ideas to the team


• Present designs to senior leadership to gain buy-in on creative decisions and work with project management to propose new solutions that maximize resources and operational efficiency
  

Primary Roles and Responsibilities:

• Own large-scale digital design projects from ideation to execution, effectively managing competing priorities and executing creative briefs across site, digital marketing, and e-commerce platforms


• Own and create the brand book and brand guidelines, ensuring consistency across all digital platforms. Develop, manage, and maintain Figma-based design systems to support both internal and external design teams.


• Partner with print, UX, and cross-functional teams to ensure design consistency, optimize workflows, and implement best practices across the business, cultivating strong relationships to drive seamless execution


• Seek and leverage data-driven insights from cross-functional partners to inform creative decisions, staying at the forefront of **industry innovations and software advancements to bring fresh ideas to the team


• Present designs to senior leadership to gain buy-in on creative decisions and work with project management to propose new solutions that maximize resources and operational efficiency
  

Top Candidate Qualifications:

• 5+ years of experience in digital design with strong creative and problem-solving skills, with the ability to translate business requirements into innovative design solutions.


• Strong portfolio demonstrating a range of digital design work, including web and mobile platforms, UX/UI, and creative direction.


• Proven track record of building and maintaining design systems and brand guidelines for digital products.


• Proficient in industry-standard design tools (e.g., Adobe Creative Suite, Figma, Sketch, InVision, etc.).


• Expertise in UI/UX design principles, with a deep understanding of responsive and adaptive design strategies.